Raise the Bar

In this episode of the Invest Like a Billionaire podcast, host Ben Fraser sits down with Seth Bradley, the Chief Legal Officer at TribeVest and an experienced securities attorney. Seth Bradley shares his journey from a big law background to becoming a passive investor, then evolving into an active capital raiser. During the conversation, Seth Bradley breaks down the key steps in his transition and the lessons he learned along the way.
Listeners will gain valuable insights from Seth Bradley on private placements and syndications, as he emphasizes the importance of understanding legal documents such as Private Placement Memorandums (PPMs) and operating agreements. Ben Fraser and Seth Bradley also explore major trends shaping the capital raising landscape, including the rise of the fund-to-fund model, which allows passive investors to leverage their networks without directly managing deals.
In addition, Seth Bradley explains how TribeVest helps streamline the investment process for both passive investors and emerging fund managers. The discussion concludes with Seth Bradley’s perspective on the current state of the alternative investment market, offering insights into the opportunities and advantages available even in today’s challenging economic environment.
Links to listen and subscribe:
https://podcasts.apple.com/us/podcast/155-moving-from-passive-to-active-investor-feat-seth/id1587171662?i=1000652125962
Links to watch and subscribe:
https://www.youtube.com/watch?v=oiRq38II33s&t=1047s
Bullet Point Highlights:
Seth Bradley’s Journey: Transitioned from big law to passive investing, and now to active capital raising.
Understanding Legal Documents: Importance of critically reviewing PPMs and operating agreements as an investor.
Red Flags in Investments: Identifying key terms and clauses in legal documents that can affect investor rights and returns.
Fund-to-Fund Model: Insights into how new capital raisers can operate without needing to be actively involved in deals.
TribeVest Services: Overview of how TribeVest supports fund managers with a streamlined legal and operational framework.
Market Trends: Discussion on the evolution and current opportunities within the alternative investment space.
Advice for Investors: Encouragement to dive into the market now to capitalize on upcoming opportunities as conditions stabilize.
Transcript:
hello future billionaires welcome back to another episode of the invest like a billionaire podcast today's guest is Seth Bradley very fun to talk with him he's friend of mine for several years and he's the chief legal officer at tribe vest which is a really cool company if you haven't heard of them we actually had their CEO and founder on about a year ago but they're kind of doing a really new cool push that I'm going to talk about in a sec but his background he's a big law Securities attorney spent a lot of time in kind of
 
corporate world transition really to kind of becoming a passive investor invest a lot of syndications so he talks a lot about his journey making that transition kind of going to generate passive income Financial Independence but then he's actually shifted back to becoming an active Capital Riser and he's seen a lot of people make this transition that been investing for a little bit and now want to kind of activate their Network and some of the stuff they're doing at Tri bestest is making this really really easy for
 
people so it's a really cool interview we kind of hit a lot of his journey from his perspective as a Securities attorney what are some of the big things you got to focus on when you're reviewing legal documents what are the red flags yellow flags Etc and then he kind of shares a little bit about some of the things and the trends going on in the kind of private placement syndication and capital raising worlds that if you haven't heard about some of these ideas you definitely want to tune in and listen because it's pretty cool I'm
 
seeing the same thing on my side of things so you're going to enjoy this episode he's a very very sharp guy and a lot of great insights that he shared I think you're going to love this episode please enjoy this is the invest like a billionaire podcast where we uncover the alternative investment and strategies that billionaires use to grow wealth the tools and tactics you'll learn from this podcast will make you a better investor and help you build Legacy wealth join us as we dive into the world
 
of alternative Investments uncover strategies of the ultra wealthy discuss economics and interview successful investors looking for Passive Investments done for you with and funds we help accredited investors that are looking for higher yields and diversification from the stock market as a passive investor we do all the work for you making sure your money is working hard for you in alternative investments in fact our team invests alongside you in every deal so our interests are aligned we focus on macr
 
driven alternative Investments so your portfolio is best positioned for this economic environment get started and download your free economic report today welcome back to another episode episode of the invest like a billionaire podcast I am your host Ben Frasier and joined by a very exciting guest Seth Bradley I've know Seth for several years he is the managing partner at Ray's law and the chief legal officer at tribe vest and uh Seth and I have done some business over the years and different things he's an
 
attorney and uh a very experienced Securities attorney and even has his own podcast called the passive income attorney podcast and so he comes with a really unique perspective both being an entrepreneur investor as well as an attorney gives him some really unique insights in this space of kind of private placements alternative Investments and super excited to have on the show so Seth thanks for coming on man Ben appreciate it man we finally got around to to recording this really really appreciate it man yeah it was
 
kind of fun because we reached out a couple years ago and uh we're we're gonna do something that never worked out and then all of a sudden you're ready to do the podcast tour and Pops back up three years later so hey let's do good I'm I'm gay man so looking forward to doing this now so give a little bit of uh context for your background uh for those who maybe aren't familiar with you and just kind of what you do in kind of the areas of expertise that you focus on as an attorney sure man so I worked in
 
big law for about seven years um most recently at a top three globally ranked Law Firm um as a real estate started out as a real estate attorney made my way over to Securities um at that point um I started kind of getting that you know mo as most entrepreneurs do that feeling like you want to do something else you don't want to have all these bosses you want to get out there and do your own thing um but you know I'd worked pretty hard to get where I was so I wanted to make sure that I knew what I was getting
 
myself into um I'd already been working with Real Estate Investors and folks like that as my clients um started talking to them started talking to some of the partners in my in my firm about how they invest what they do um really Lear learned about you know passive investing um and making my way kind of to the equity side and that's really where I my journey began as a passive investor in in syndications so I invested in a number of those um and also invested actively you know I kind of did the the Bigger Pockets uh you
 
know path where I listened to Bigger Pockets I did a you know house hack I did fix and flips I did buy and hold single families things like that as well as past investing in larger Investments um and at that point I realized hey I've got this network of attorneys and other folks that I can raise capital from so I made my way from passive investor to active investor man so you've done done the the full circle here I love it so started Big Lot and your bio says you Clos billions of dollars in real estate
 
transactions over the past decade so you've you've seen a lot of deals um I'd be curious because you know a lot of people that maybe newer to real estate investing newer to Alternative investments in general and just the world of private placements they kind naturally think hey the only way I can do it is you know the Bigger Pockets path which is a great path if you want to go and you know do it actively and have a second job so to speak where you go and buy your own real estate and and fix it up or work with contractors to
 
fix it up but you went straight into syndications which in a lot of ways uh fits better for uh people that are working professionals and you know don't want to necessarily trade time for wealth building already have a great income uh generator through the their job or their business and they want to just redeploy that into syndications so what was kind of the journey for you understanding the world of syndications and really with your background um insecurities law and how did you kind of get comfortable with that and what was
 
the Journey For You diving head first into syndications early on yeah I mean you really have to have skills uh money or time that those are the three things you can really offer right so it depends on how much of each one of those you have as to what your investment profile should look like and what you should get started in um I was actively wanting to participate in deals from the get-go but I did already have exposure from my real estate uh real estate practice to syndications and and watching other
 
people raise Capital knowing that those types of Investments are out there so I think I had an advantage there because prior to that I had no idea the only thing I knew was kind of that Bigger Pockets path it's like okay well house hack into a single family or dup or a duplex and then rent the other side out and then Fix and Flip This or wholesale that um I didn't really know about syndications other than through um my my law practice so I think I had that Advantage um get getting that exposure
 
and being able to transition to that quicker yeah talk a little bit about I mean your podcast is called passive income attorney and your your big goal is passive income and what was really kind of the idea behind that or why was that your primary goal and what does that mean to you yeah I mean the idea behind that was to be passive and I think we kind of as entrepreneurs we go back and forth I think we all want to end up on the completely passive side eventually but sometimes you don't get there as quickly
 
if you don't go on the active side for a little bit and I think I'm I'm seeing that a lot myself I did that I started investing passively and now I went to the active side as an active syndicator as a fund manager raising capital and participating in deals even on the operational side um because you can accelerate quicker that way if you the more time and effort that you put in the faster you can accelerate now a lot of folks out there especially pive investors listening if their doctors dentist lawyers they don't have time for
 
that so they need to invest passively that's probably the best use of their time because their highest and best use of their time is in their career being a doctor a dentist a lawyer an engineer where they're making a lot of money in their active income it doesn't really make sense that for them to start a fix flip business or wholesale business or even a syndication business really out of the gate until you figure out what what you want to do it makes more sense to take that active income put it into
 
passive investment vehicles that don't take any time away from your practice Yeah I love that what' you say there's you you one of three things skills time or money right and so one of those you're going to be trading to generate more passive income or wealth and wherever you're at in the Spectrum and where you're willing to kind of trade for for that invest I love that it's very uh makes a lot of sense so talk a little bit you know I want to get to what you said this in the minute kind of transitioning kind of bluring the line
 
of going back and forth between passive and active I think this is really interesting I've seen the same Trend but before we get there you know a lot of a lot of our listeners you know that are maybe newer to syndications newer to passive investing they um get a little bit shell shocked when they see a PPM or a set of legal docs to review for a deal and they they don't know what should I be focusing on what should I be looking for what are potential red flags or yellow flags and you know from your perspective and
 
I'm sure you probably saw a lot of things early on they like okay that's interesting or um you know making that transition you already had a leg up uh given your background but what are some kind of key things that you know maybe even coming into it you already had a leg up but now even 10 years later down the road have learned and things that you said you know hey this is way more important than I thought it was originally from from a pure passive standpoint because I think that's a roadblock for a lot of people yeah yeah
 
and you know it's intimidating right when you get that first PPM which is going to have exhibits to it and the exhibits are going to be an operating agreement subscription agreement maybe um maybe some marketing materials a business plan things like that you're looking at at least a 100 page document maybe it's 200 pages and if you're not a lawyer and used to looking at 100 page documents that is intimidating you're like what am I supposed to do this is going to take me you know this is like a month's worth reading if I'm actually
 
going to read this thing and really most past investors don't read it um but you should I mean you should at least start reading them um because it gets it gets easier and easier to read because they're all going to be very similar they're all going to have a similar structure and similar pieces and things to look out for I think one really important thing and you might not be able to do this the first time but you can start um kind of thinking about it but just really matching the PPM to the oper room because the PPM should really
 
be um kind of a a summary so to speak of the operating agreement because the operating agreement is the meat of what's actually going to be the the terms uh within that LLC within that investment and at the end of the day if something goes wrong or not even goes wrong but if there if there's some sort of um agreement or disagreement that needs to be figured out you're going to look at the operating agreement not necessarily the PPM to figure out uh what the next step is what is the mechanism for fixing this problem so you
 
know just making sure that the people PM accurately reflects what the operating agreement says is very important and and then taking a step further that the operating agreement and the PPM match what the lead sponsors are telling you let's say in the marketing materials or the webinar like just making sure that there's a clear picture between all the marketing materials the webinar um and the legal documentation is really important and sometimes if it doesn't make sense or there are certain terms
 
that don't match up you know maybe they're not as meticulous as they should be and you need to look elsewhere that that's a really important thing to look out for um kind of coming back to your question you know when when you're first starting as a passive investor all you're really looking at is the returns right you're comparing kind of your projected returns in this deal to your projected returns in this other deal and you might get a 2% more irr return projected in this one than that one so
 
you're going to go with this one but at the end of the day those are just projections right those are just projections and those can be manipulated those are based on assumptions from the lead sponsor and those are not the most important things the most important things are the the sponsor and their track record what they've done how they've performed um and you know the market and the deal itself but just those projected returns can be manipulated so that's really you know it's important at the beginning or at
 
least you think it's important and then later on you become a more um wiy vet in passive investing you'll realize it's not as important as as as some other things like hey are your fees aligned things like that like what are the Voting Rights like how what if something happens and the manager is doing a terrible job how can you possibly get them out like what are those mechanisms um what are the mechanisms for a capital call when things go wrong what what happens those are the those are the more
 
detailed things and the nuances you need to look at as a past investor rather than just looking at the projected returns that's a lot of lot of good nuggets right there you just listen to that skip back a few minutes and listen to it again because that's really good I think you're so right right if it just it can feel intimidating to look at a 100 page 200 Page document and where do I start but just start at the beginning just start reading it it just got to skim read it skim read it and just the more
 
you get familiarized with um these different document sets the more they all kind of seem similar over time and you can kind of notice the the things that are common among different deals and then you also kind of notice the things that pop up as oh that's kind of unique or that that's kind of different than what I've seen in other deals and that's maybe outside of the norm um and just kind of getting familiarized with it you're going to pick up a lot on it but I think you hit a few of the sections that I think are really
 
important that a lot of people kind of glaze over because if you're getting just looking at the here's the irr projection here's where turns are going to be like you said there's uh a lot of assumptions that go into what those numbers are derived from and you know I always come back to my banking background you know risk adjusted returns right because every element of uh every deal you know whatever return you're projecting there's different levels of risk and if you're you know taking a lot more risk in a particular
 
deal or strategy or structure the same level of return it's it's not Apples to Apples right and so understanding what that is from a deal standpoint but there's also risks uh some of the points you made within the legal structure and so he's saying go straight to the operating agreement as a starting point because that's ultim timately what's going to govern the the deal and the mechanisms for potentially firing the sponsor as a manager or like you said the capital call and the waterfall section understanding how does do
 
profits flow through the entity and what are the splits between them what are some things that maybe 10 years down the road now invested I don't know how many deals you've invested in passively but you look back you're like oh man you know what I I read that section and you know I kind of knew that maybe was a little outside the norm but I was so excited about the deal didn't really wasn't too concerned about it now looking back like oh man now that was that was a good learning experience because now you know maybe I can't vote
 
out the manager or you know different things that you would say looking back are more important that maybe you put weight on in the front end and maybe some examples of um you know especially right now I think a lot of a lot of deals that people invested over the past few years you know unfortunately are requiring Capital calls or are kind of headed in a direction that may not be good and um you know maybe it's the fault of the operator maybe it's not but if it is a fault of the operator What mechanisms do you have and what voting
 
rights do you have as a passive investor and talk a little bit about that because I think that's going to be very relevant especially over the next few years is sure certain older deals are kind of not hitting the projections they thought originally yeah I mean I think I already touched on most of them from a high level but like for instance um voting out the manager like if the manager is doing something um fraudulent or misrepresented what they were doing or you know really just doing a terrible
 
job is probably not a reason enough to get them out but it could be um if it gets to a certain certain point um but that's really one thing to to look for to see like what the mechanism is like does it take a unanimous Vote or does it take a majority vote or does it take a majority or super majority of each share class each membership class within the LLC so it it and typically they're set up so it's really difficult to get the manager out right because the lead sponsor is going to be the manager and
 
they're the ones that are going to be making all the decisions and they don't want to lose control so they wanted to make it as hard as possible um and still make it legal um to stay in that seat and not get voted out so you know you will see some pretty onerous um Provisions within the operating agreement to be able to get them out but there should be a reasonable way to do it whether that's a super majority vote perhaps that's that's reasonable so super majority vote um in the event of a misrepresentation fraud you know any
 
sort of like bad boy act by the the manager or if their bad performance reaches the level of you know negligence or something like that there just needs to be a mechanism to get them out that's that's just one example when you had mentioned Capital calls as well so Capital calls it's like what is the mechanism when the LLC or or the syndication needs additional operating expenses to survive what what is the mechanism to do that like can is the first step to actually do a capital call and is that Capital Call Mandatory
 
meaning that the investors have to participate um on a proat a basis or that's not typical so if you that's one thing to look out for if it is mandatory that you do and and if you don't then you're basically out or you lose uh you know an unreasonable amount of your Equity if you don't participate then perhaps that's a red flag right like if you don't participate um well I should say the capital call should be optional and if you don't participate that's okay um but you will most likely be watered
 
down your Equity will get watered down on a prata basis rather than something above a pro basis right so that's an example you're saying of if it's required which is uncommon right that that's that's a red flag potentially um or if you get diluted a higher than the proat mount is another another negative and you're exactly right I mean I think you know part of this is when you're when you're investing passively you're you're giving up control of of operating the deal to the sponsor right is so that that's kind of
 
the the trade-off is you're hiring experts you're investing with experts that hopefully know what they're doing so that you don't have to be doing the day-to-day stuff and so it can be difficult to replace managers and and uh you know have uh impactful voting rights uh that can change the outcome unless there's fraudulence or negligence but I think it kind of goes to the point too of understanding what these kind of parameters are and what's normal and then also like I think you can pick up a lot of what you're saying and just the
 
congruence between PPM the operating agreement the the offering memorandum the webinars and um and then really the alignment of Interest right because if ultimately if the sponsor stands to lose alongside the investors if they're not just getting rich just off of fees and you know does they don't have a whole lot of skin in the game then ultimately it might not be you know a great deal but if they have a lot of lot skin in the game and even if it's written in these certain ways it doesn't necessarily mean it's a bad a bad
 
investment so okay love it get a little bit in the weeds there for for some people and if this is you know um newer to you I I definitely encourage you um to just start this you know opening up the bpms or reading them and you're going to pick up a lot by doing that and then just ask questions right and I think it's a great thing too that if you're reading the PBM and reading operating agreement to ask questions of the sponsor and that's usually pretty indicative of one how well do they know their own documents and to how willing
 
are they uh to address certain questions that maybe maybe concerns to you right and I think you can actually get a really good sense of um how they and how they respond of of what that interaction is going to be so love that thanks for some of that Insight Seth I'd love to shift a little bit uh you mentioned something earlier I I wanted to come back to is you you kind of you have said before you the future of capital raising is kind of Shifting and evolving and I think a lot of people are realizing and
 
I've seeing the same thing too right I'm a a coach and you know masterminds for Capital risers and this fun to fund model is becoming very popularized and people that maybe think oh I'm not really a capital Riser or you know that's that's not my you know what I've learned to do went to school to do or whatever or realizing hey actually I've been investing passively for a while I have a pretty great Network because I'm around a lot of accredited investors I've done enough to kind of know a good amount and
 
I can actually turn this into a business right and so talk a little bit about what the fun to fund model means and maybe someone that's in that boat where what you said is I think I'm gonna go 100% passive but then you know you're also learning a lot along the way and you have a a network that maybe you can activate and also raise capital and get get paid to do it compliantly that's right and and you said it and I'm seeing it time after time where past investors they invest in a number of deals and and
 
you know folks that are investing in these deals typically have a little bit of money and they probably have friends that have money as well and their their friends start asking them about the deals that they're investing in um and they start thinking hey you know what what can I can I get paid can I have a is there a business here that I can develop that I can build um by bringing in all my friends and family that might also be wealthy might be able to put these These funds together um and invest
 
in the deal together um you can certainly do that but you start to run into lots of Securities lots of rules and regulations that some people know about and some people don't you'd be surprised uh um that you know you see people out there raising capital in ways that they shouldn't do it um but what's great about the fund of funds model is that you know you're not a what's called a CP so you're not an active partner with the lead sponsor that's kind of the I'll call it the old way and I you know
 
I've been saying that the CP model is dead just to kind of put it out there that um you know we shouldn't be raising Capital with lead sponsors and then not doing anything else not participating in deal and and having an active role if you're a true cgp you need to have an active role in in the deal and that's kind of what deters um passive investors and doctors and dentists and lawyers and people like that that already have a career they don't want to take an active role right like they don't want to do
 
the asset management or manage the property manager or talk to tenants or anything like that and that's where the fund of fund solution comes in the fund of fund solution is really creating another syndication or another fund um that invests into the lead sponsor syndication or fund and that's where the name fund of fund comes from now traditionally the issue with that is well it does come with responsibilities for the fund manager they they have to put the deal they have to put their own fund together they have to put their cap
 
table together open a business banking account form an LLC get a Securities attorney um you know manage their investors manage their distributions do taxes all those sorts of things and so it turns into an active business and on top of that it's expensive because we are creating a second syndication a second fund to invest in that uh lead sponsor Target Fund um so that's the the problem that's always been the solution the fund of fund has always been the right solution but those problems that I
 
just mentioned are why it hasn't been widely adopted but you're seeing a big shift in the market as we're able to provide a more affordable option and a and a solution to bringing all those different services that a fund manager would normally have to go out and get themselves and putting it into a package yeah that makes a lot of sense and so like we said we're seeing the same thing where people are um they've been investing they they like what they're doing they have their friends and their family asking about the different deals
 
they're doing and then they have thought well hey I mean that's I can make money doing this and what most people have done historically is cgp model and for those that are unfamiliar with that is basically you raise money directly into the lead sponsor syndication or entity and then you get uh granted certain General partner shares for doing that but and you're the you're the attorney so I'm I'm gonna say at a very high level as I understand it by by doing that you are um uh well you can't raise
 
money and get paid for it unless you're a registered broker dealer unless you're General partner and uh are continuing to operate the uh the deal the business and have an active role in it but most people that are just raising capital or just want to raise Capital as um you know on the side of what else they're doing that's not a realistic expectation so what what we've seen I'm sure you probably see a lot more than me is these different uh uh folks that are raising capitalist cgps and then you know this
 
this new SP has about 10 different CPS on the list on the roster here and it's pretty hard to make an argument that they're all actively participated in managing the deal because you just don't need that many people right if it's the same deal and so then you kind of run into compliance risk and you just you don't want to mess with that I mean that's that's just let's leave it there and so the fun of fund model has always been around it's basically you create your own fund and as your own fund manager you're exempt from um uh some of
 
these uh securities issues to basically raise capital from your investors into your fund then that fund invests into the uh kind of the mothership fund or the the lead sponsors fund and by doing that you um you know it's you're in the in the you're not in the gray area anymore where it can kind of be um maybe not great from a compliance standpoint and the challenge as you mentioned though is it can be expensive maybe it's a little complicated to know how toell up and I'm not really a professional fund manager
 
how what do I know um but that's that's what you're doing now at triest and we've had Travis Smith on the podcast before so if you haven't listened to that episode um it's probably a year or so ago we'll put the put the link in the show notes because it's a um a great episode talking about tribe vest and what what you guys are doing really trying to from my perspective simplify the access and the kind of backend back office functions of um both for Passive investors and for fund managers to continue to increase
 
access to more to more deals so talk a little bit about kind of what you guys do at at tribe vest and to kind of help people um you know both from a passive standpoint that's want to direct the investors past investors that don't really want to do it as a business but then also kind of the new fund manager programs that you guys are putting together to help people that want to kind of activate their Network want to you know use this as a way to make money and um do it without having to be an expert in all the the backend side of
 
things absolutely at at Trio I'm the chief legal officer for tri best I help create the fun to fun product that we have out there right now it makes it simple TurnKey and affordable for anyone to really start a capital raising business um all those things that I mentioned before opening your business bank account um starting your LLC drafting your offering documents um getting your EIN onboarding your investors creating your cap table doing your distributions doing your taxes all those things you normally have to put
 
together and find different uh platforms and different people like attorneys and CPAs to help you out and put those put the the fund of fund together we do that we put it in a fund of fund we call it a fund of Fund in a box it's really a Lego block that you can use and invest in a deal like with Aspen if Aspen has a fund you can create your own fund you try best bring in your five or 10 uh best friends that want to put in some money you can carve out a piece for yourself so you actually get paid a fee a front
 
maybe you get paid a fee um during the uh hold period and then perhaps you get a percentage of the equity on the back end so it can be a very lucrative business for someone to get started and because triest makes it so easy to do it meaning put all these different services and things together for you it it really anyone can do it yeah that's so cool and we we've worked with you guys and have seen it in action and you know to say f Fund in a box sounds almost uh trite because it sounds like can you really do
 
that but it's it's cool because you guys have have solved it and and not only have you solved it but it's also pretty cost- effective right I think one of the big challenges with the fun of fund is generally you can invest if you kind of pull Capital together in a fund you can invest at better terms with a sponsor so you can have a little more margin that you can kind of get paid from and your investors still make the same returns um but if you have a lot of legal costs a lot of ongoing um kind of portal and
 
back office expenses and tax returns everything else then it gets kind of expensive and eats away at the margins that you know you're hoping to to use to pay yourself so you guys have kind of Crea a really streamlined um kind of off-the-shelf product that can fit majority of of offerings and make it pretty easy right that's right it gets really difficult to make it work that's again the fund of fund like we've talked about it's always been a solution it's just really expensive and really hard to put
 
it together um especially for someone that that isn't a professional Capital Riser um that just wants to put together $500,000 a million a million5 something like that it it it doesn't even make sense cost wise in the old way of doing it you're going to pay a Securities attorney minimum of like let's say 15,000 maybe 20 maybe $25,000 to put one of these together maybe even more I used to work at a big Law Firm where it cost $75,000 it's crazy the expenses that add up and that's just the legal piece that
 
doesn't include all the back office administration things that we talked about doesn't include um engaging with a CPA to do your taxes it doesn't include all those things that's just the legal cost by itself and tribe best has made it super inexpensive to be able to do this and to be able to do it time and time again so it works with a $500,000 raise it works with a million dollar raise you don't have to raise $20 million to make it work from an affordability standpoint yeah that makes sense so do
 
you guys also have like any kind of education or different coursework to help people that are you may want to make the transition of like yeah I think that that sounds like something I could do I my friends are always asking me what what I'm investing in and it wouldn't be that hard to go get five 10 friends to go and invest and create a fund and you know but they just don't they've never done it before they never thought about it till just now so right you guys have I know you're really more given the solution but do you also have
 
like any kind of education or do you have resources you guys can point people to to learn more about what does it look like to you know what what's what's the process you have to go through to um kind of go from idea to actual uh you know making a fund yeah yeah I'll tell you we don't have any formal legal or sorry formal educational things out there at the moment but we are working on that um but we have made it so simple that we can jump on a zoom call with anyone that that's in is potentially
 
interested in being a capital raiser and putting together a fund of fun and walk you through a pitch deck and it should be pretty clear what you need to do because we handle basically everything you you put together your investors you put together your terms and how you're going to get paid and then we'll be able to do kind of all that back office all that legal all those things that you don't want to know or don't want to do we handle all it yeah makes sense awesome well kind last question I just
 
love to get your insights on just the market in general for Alternatives and and private placements and you've obvious been in this space for over a decade and we've been in the space for about 11 years now as as an operator and it just feels I mean it's it's already been the amount of capital that's kind of come into kind of private Equity into real estate into private placements in eneral it's totally shifted the game but it also feels like we're still kind of early Innings right it still feels like
 
people are just discovering this for the first time and and even the conversation we're having of you know um activating people to raise Capital right in a compliant way that's just an easy way because you guys are creating a system that just reduces friction to continue to increase more Capital to come into the space like do you feel the same thing are you seen I know there's kind of some potential proposed regulation to you know increase the requirements for accreditation and you know there's
 
always a battle going back and forth on on that but what's kind of your sentiment just at a broader level of just the alternative kind of private placement space in over the next 10 years yeah I mean I'm I'm bullish right like we're we're kind of in a little bit of a lull right now um you'll hear that capital's a little bit harder to come by investors are holding on a little bit tighter um but that's because there's actually deals out there right now I mean said right now is actually a great time to invest right now is a great time
 
to invest because prices are are depressed a little bit um investors are a little bit reluctant to invest um there are less buyers in the market because a lot of them are getting kind of washed out um but there are some properties coming online through foreclosures through things like that this is where you know when you talk about during good times you're like oh man I cannot wait until there's blood in the streets and I'm going to pounce on it I'm want to pounce on those opportunities that time is right now it
 
it's not it's not you're you can be waiting on the sideline for years and you're gonna you're gonna miss it it's right now right now is the time to to figure out how to invest how to raise Capital how to do deals how to make them work because right now it's difficult to make them work that's that's the truth of it right now is the time to act and you're going in five years from now for instance you're going to look back to this time and say man I wish I would have got started because we're we're
 
we're going to be in the upswing again very soon totally no I was just uh I was a one of the guys I follow who's been in real estate for a long time he was talking and reminiscing about he bought uh I think he said three dozen single family homes between uh 2009 and 2011 right and he's held on to them since then and you know looking back he's like the only thing he wishes he did was buy more right because it's but at that point it was you know everything was on sale everyone was like real estate's over and it's it's so hard to
 
be contrarian I think it's Warren Buffet this said be uh you know fearful when everyone else is greedy and greedy when everyone else is fearful right it it's it's a simple idiom that makes sense but it's really hard to do and right now we're kind of in that that time where investors are reticent there's a lot of pressure on deals right now that's kind of creating a great buy opportunity you know we're seeing I know you're seeing it and uh you know I think I agree with you I think it's a great time to be to
 
be jumping in right now and uh Seth thanks so much for coming on man what's what's the best way for folks to get a hold of you and learn more about uh your law firm uh raise law and try vest if they want to learn more about what that looks like for sure uh the best place where I keep all my links is Seth Paul bradley.com um you'll have links to try best there links from my uh law firm and social media it's all posted on there okay we'll put that in the show notes and definitely appreciate you coming on
 
today set it awesome all right Ben appreciate it [Music] [Applause] [Music] man
Links from the Show and Guest Info and Links
https://www.youtube.com/watch?v=oiRq38II33s&t=1047s
https://www.instagram.com/p/C5mNnwsv2fs/
 https://aspenfunds.us/private-credit-
https://www.investwithaspen.com/free-economic-report
https://www.linkedin.com/in/benwfraser/
https://www.linkedin.com/company/aspen-funds/
https://www.instagram.com/aspenfunds/
 
Seth Bradley’s Links:
https://x.com/sethbradleyesq
https://www.youtube.com/@sethbradleyesq
www.facebook.com/sethbradleyesq
https://www.threads.com/@sethbradleyesq
https://www.instagram.com/sethbradleyesq/
https://www.linkedin.com/in/sethbradleyesq/
https://passiveincomeattorney.com/seth-bradley/
https://www.biggerpockets.com/users/sethbradleyesq
https://medium.com/@sethbradleyesq
https://www.tiktok.com/@sethbradleyesq?lang=en

Raise The Bar Radio Launch
In this episode, Seth Bradley unveils his rebranded podcast, Raise the Bar, a bold evolution from The Passive Income Attorney. This show goes beyond passive income, it’s about scaling real businesses, raising serious capital, and leveling up your life. Seth shares his personal journey from big law to real estate empire builder and lays out the podcast's structure, purpose, and powerful call to action.
Highlights:
Rebrand from Passive Income Attorney to Raise the Bar to better reflect the audience: not just attorneys, but all capital raisers, investors, and entrepreneurs
Focus has expanded from passive investing to include business building, capital raising, and deal structuring
Seth’s background: former big law attorney, now securities lawyer, real estate investor, founder of RaiseLaw, Tribevest CLO, and co-founder of multiple startups
Personal story: fired from big law, used it as a catalyst to go all-in on real estate and entrepreneurship
Podcast is for real estate investors, capital raisers, and entrepreneurs ready to level up and ditch limiting beliefs
New podcast structure:
Monday – Million Dollar Mondays: how pros build and scale wealth
Tuesday – RTB Live / Q&A: live shows, events, guest features
Wednesday – Main deep-dive solo or guest interview episode
Friday – 1% Closer: tactical, short-form deal-closer insights
Theme: go all-in, raise your standards, and raise the bar in life and business
Final call to action: subscribe, leave a 5-star review, and share with someone who needs to hear it
Transcript:
Seth Bradley, Esq. (00:05.196)
Welcome to the brand new Raise The Bar podcast with yours truly Seth Bradley. This is the show for real estate investors, capital raisers, and entrepreneurs who are ready to take their game to the highest level. If you've been following me for a while, you know this isn't my first rodeo, but we're making a big shift. And today I'm going to break it all down for you. So first, why the rebrand? Why now?
 
and most importantly, what's in it for you. So let's dive in. So why the rebrand? If you've been rocking with me since the Passive Income Attorney Podcast, first off, cheers to you. Thank you so much. Really appreciate it. It's changed my life for the better, and I hope it's changed for yours too. Our show is all about helping high income professionals escape the golden handcuffs, start building wealth through passive investing, and it was a killer show. Tons of incredible conversations. But over time,
 
I realized something. I wasn't just helping attorneys and I wasn't just talking about passive income. I was teaching people how to build a business, how to raise capital, how to structure deals, and how to build legacy wealth. So I had to ask myself, is my brand serving the people I want to serve? And the answer was clear. It was actually yes, but I needed to go bigger, bolder, more direct, and that's how Raise the Bar was born. This show is all about raising standards, raising capital,
 
and raising the bar on how you build your wealth in your business. I still love and believe in passive investing, but now we're also getting tactical and strategic, providing you with ways to explore active capital raising and entrepreneurship. So you can stop playing small and you can start operating like a real pro. So who am I and why should you listen? I'm Seth Bradley. I'm a securities attorney and a real estate entrepreneur.
 
who has closed billions of dollars in real estate transactions over the past decade plus. I'm a former big law attorney turned boutique securities law firm founder of RaiseLaw, and additionally, I'm the chief legal officer of TribeBest. I'm the co-founder of Klaviss and StackRack Battery Systems, and also the managing partner of Law Capital Partners. I've closed every kind of real estate transaction you can imagine, from house hacking into a duplex, to closing hundreds of syndications and funds. I've built businesses, I've raised millions,
 
Seth Bradley, Esq. (02:29.92)
and worked with some of biggest names in the game. But here's the thing. I didn't start off in this world. I grew up deep in the mountains of West Virginia. No silver spoon, no family connections in real estate or finance, just grit, hustle, and the willingness to learn. And the willingness to take risks that most people were too scared to take. I walked away from the traditional path. I gave up the cushy, multiple six-figure, big law firm job. I broke free from the golden handcuffs and went
 
all in on building wealth through alternative investments, capital raising, and entrepreneurship. And now, I help entrepreneurs just like you do the exact same thing. Who is this podcast for? If you're a real estate investor, a capital raiser, or an entrepreneur, or interested in any of those things, if you're interested in raising capital, structuring deals, building a real business, and raise the bar in your life, you're in the right place. If you're ready to ditch the limiting beliefs,
 
to raise more capital and start thinking like the top 1 % that you are, you belong right here. Let me tell you a quick story. So I was flying high in a big law firm, prestigious law firm, big paycheck, fancy title, all that kind of stuff. But behind the scenes, I was absolutely miserable. I had no control over my time, my future, my life. Then one day I was involuntarily shown the exit. I was fired, just like that. Gut punch.
 
Looking back, it was the best thing that ever happened to me. Because that was the moment I realized, if you're not all in, whether that's a big law firm job, your W-2, whatever it might be, you're going nowhere. That experience forced me to commit 100 % to my own entrepreneurial path. No more safety nets, that was gone. No more playing it safe. So I went all in on real estate, capital raising, entrepreneurship, buying businesses, and I never looked back.
 
And that's what this show is all about. It's about going all in, raising your standards, raising your game, raising the bar. Not just for yourself, but for everybody around you. And if you're ready to level up, stick around because we're about to take things to another level. Raise the bar structure to give you a mix of high impact content, balancing deep dives, expert insights, short tactical takeaways. And here's the quick breakdown. Million Dollar Mondays, Quick Hit Insights.
 
Seth Bradley, Esq. (04:56.288)
how top entrepreneurs, investors, capital raisers make and keep and scale millions. RTB Live, Q &A Tuesdays, guest appearances, top podcast interviews on When I'm on Other People's Shows, webinars, live speaking events, direct audience Q &As, send me your questions. And of course, the main episode will air on Wednesdays. Deep dive solo episodes for high impact guest interviews, breaking down success, capital raising, entrepreneurship.
 
On Fridays, we're going to do the 1 % closer, close out your week, fast-paced, short, taxable episodes, focus on closing deals, raising capital, leveling up to get you to be the top 1 % that you are. As we grow, we'll refine and evolve, of course, but right now, that's the game plan to help you level up fast. If you're ready to stop playing small, start raising the bar on your business and your life, hit that subscribe button, and make sure you don't miss that one show, that one single show,
 
It's going to make a massive impact on your life. And of course, if this has resonated with you, please leave a five star rating review. Share it with someone you love, your acquaintance, your loved one, your family, your friends, someone who really needs to hear it. That's how we grow. That's how we change the game. Welcome to Raise the Bar. Let's go.
 
Links from the Show:
https://x.com/sethbradleyesq
https://www.youtube.com/@sethbradleyesq
www.facebook.com/sethbradleyesq
https://www.threads.com/@sethbradleyesq
https://www.instagram.com/sethbradleyesq/
https://www.linkedin.com/in/sethbradleyesq/
https://passiveincomeattorney.com/seth-bradley/
https://www.biggerpockets.com/users/sethbradleyesq
https://medium.com/@sethbradleyesq
https://www.tiktok.com/@sethbradleyesq

In this episode, Joe Fairless and Seth Bradley discuss the importance of authenticity in business, the current state of the multifamily real estate market, and effective strategies for raising capital. Joe Fairless shares valuable insights on staying committed to multifamily investments despite market fluctuations, leveraging technology such as AI and EOS to improve operational efficiency, and the importance of building authority and expertise in the real estate industry.
Throughout the discussion, Joe Fairless and Seth Bradley reflect on personal growth, mindset, and long-term vision, emphasizing how character, consistency, and commitment shape success in both business and life. Joe Fairless underscores that true leadership and credibility come from aligning actions with values, maintaining authenticity, and continually striving for excellence no matter the market conditions.
Links to watch and subscribe:
https://youtu.be/B-LUu6QJRMM
Bullet Point Highlights:
Authenticity is key in business interactions.
Focus on your strengths and expertise.
The multifamily market fundamentals remain strong.
Utilize technology to enhance capital raising efforts.
Building authority is crucial for new capital raisers.
Networking through influential connections can be effective.
Character is more important than reputation.
Sticking to one niche can lead to greater success.
Continuous learning and adaptation are essential.
Coaching and mentoring can be fulfilling personal pursuits.
Transcript: 
Joe Fairless (00:03.629)
Hey, how you doing?
 
Seth Bradley, Esq. (00:04.881)
Alright man.
 
How are you? I don't know if we've actually met in person or not, but funny, I'll share the story once we start officially recording, but once upon a time when I was trying to find my place in this syndication world, had a phone call with you and it was awesome to actually get to speak with you at the time because it was just like, whoa, this is Joe Fairless, right? So it was a huge deal, so it's awesome to have you on the show.
 
Joe Fairless (00:34.966)
You know what? I take notes of every conversation and I see it was around May of 2019. Yeah, yeah, I see that. It's awesome. Well, looking forward to every five years we should do this.
 
Seth Bradley, Esq. (00:43.988)
There you go. There you go. Awesome, man. Awesome.
 
Yeah, let me...
 
Seth Bradley, Esq. (00:53.1)
Sounds good, man. Sounds good. Sounds good. So just to give you a little bit of groundwork here. So I'm a securities attorney by trade. I've raised capital for syndications, those sorts of things. I'm currently with Tribest, I'm chief legal officer over there. So we do, put together fund to funds in a box for capital aggregators. And I'm rebranding the podcast. So once upon a time it was Passive Income Attorney. I was really focused on bringing in investors into my deals, raising capital, that sort of thing.
 
Now I'm rebranding this as raising the bar gonna be kind of more of a general General podcast on business and raising capital and in real estate that sort of thing. So It's gonna be more of a general audience before it was past investors This is gonna be more kind of business people active investors because I'm actively trying to bring in you know capital raisers and People like that. They're putting deals together for my law firm and for for tribe vest
 
Joe Fairless (01:33.998)
Mm-hmm.
 
Joe Fairless (01:48.354)
Mm-hmm.
 
Joe Fairless (01:51.884)
Makes sense. Thanks for that context.
 
Seth Bradley, Esq. (01:53.544)
Yeah, cool cool. So and then format wise we'll just do it'll be pretty short We're gonna do like 25 minutes 30 minutes And then we'll go into kind of these like mini segments because I want to do these mini episodes And I think I sent those over to you one is just million dollar Monday. Just kind of how you made your first million How you made your last million how you're make your next that sort of thing and then the next one is the the 1 % segment which is kind of you know, how did you become basically?
 
Joe Fairless (02:00.504)
Sweet.
 
Joe Fairless (02:15.47)
Mm-hmm.
 
Seth Bradley, Esq. (02:21.364)
1 % like the best top 1 % in what you do and that sort of thing and just kind of giving actionable steps to the listeners about how they can get there too.
 
Joe Fairless (02:25.442)
Mm-hmm.
 
Joe Fairless (02:30.314)
Awesome. Sounds good. Sounds like fun.
 
Seth Bradley, Esq. (02:32.98)
Cool. All right, man. Well, we're already recording, so I'll just kind of jump into it and then we'll make the, I'll make the cuts later. cool. Welcome to Raise the Bar with me, your host, Seth Bradley, where we have elevated conversations on raising capital, real estate, and entrepreneurship. Today, we have an incredible guest, Joe Fairless. If you've been living under a rock, then maybe you haven't heard of Joe, but everybody in my industry knows Joe as an industry leader, a thought leader.
 
real estate entrepreneur, extraordinaire, marketer, master marketer, all of the above. So Joe, welcome to the show.
 
Joe Fairless (03:10.36)
Looking forward to our conversation, Seth.
 
Seth Bradley, Esq. (03:12.884)
for sure man. So, you know, I like this question because it's kind of unusual and I have a hard time answering it and you might too, but we'll see. you know, when a stranger asks you what you do and it just comes up to you maybe at a conference or on the streets, what do you say?
 
Joe Fairless (03:28.398)
I'd I buy apartment buildings.
 
Seth Bradley, Esq. (03:30.546)
I love it. Keeping it simple, man. I guess that was an easier answer than I anticipated.
 
Joe Fairless (03:35.182)
Well, yeah, I've been to in my early days I went to seminars and they have much longer more thought-provoking responses like, know, I help high income earners create passive income or something along those lines, but I keep it simple. I buy apartment buildings and then, you know,
 
let the conversation go where it naturally would go.
 
Seth Bradley, Esq. (04:06.366)
I love that man. Yeah, and you know, to be honest, know, that response that you just mentioned is a little bit played out. Don't you think? I feel like if you're on LinkedIn or if you're on, you know, conferences, everybody's like, yeah, I raised capital from passive investors so I can help them do this and do that. Do you think that's a little bit played out? Do you think that people need to kind of change that marketing strategy at this point?
 
Joe Fairless (04:25.697)
Well...
 
I think you should just be authentic. think just go with what feels right for you and what you'll enjoy talking about. Just go with what feels right for you. That's what I do. I am not a salesy person.
 
I feel uncomfortable if I'm trying to sell someone something. I believe in what I do, but I feel uncomfortable if I'm trying to force it. And so if I'm like, I was just at a dad-daughter dance this past Sunday and we met up with some couples that I didn't know any of them. was just couples that, you know, my daughter...
 
goes to their parents of the kids who go to school with my daughter. And so I was talking to one of the dads and he said, what do you do? I I buy apartment buildings. And he said, that's interesting. Then we started talking about what I do because he was naturally interested. And I enjoy that much more than trying to intentionally bait a hook. I'd just rather just have a conversation.
 
Seth Bradley, Esq. (05:40.03)
Yeah.
 
Seth Bradley, Esq. (05:43.57)
Yeah, yeah, I think that's the key, right? Especially in today's world where everything's online and you just get marketed to and advertised to all the time. You've got to be authentic and you need to have an elevator pitch, it's got to be authentic. It's got to be really who you are. And it can't be sales because people are so sensitive to that nowadays, whether you're raising capital or whether you're W2 doing your job. And we're all salespeople to a certain extent, whatever we do.
 
But people are very sensitive to that. So you've got to really focus on being authentic and coming from a place of genuineness.
 
Joe Fairless (06:20.91)
Nobody in the world can do you like you do you. You've got a unique strand of DNA that no one else can be the Seth Bradley that you are, the Joe Farrells that I am, because it's impossible. It's impossible. There is no one like you. There is no one like me.
 
And it's just the more magnetic, the more genuine and true to who I am, the more magnetic I feel like I become because people enjoy authenticity and it's just the right way to play it, right way to do it.
 
Seth Bradley, Esq. (07:01.684)
Totally, totally, totally. For our audience, just tell us what you're doing nowadays. mean, there's been kind of some changes in the market with the interest rates going up, those sorts of things, maybe starting towards the end of 2022. I know for myself, I was in the capital raising game for a number of years and then I kind of slowed down there towards the end of 2022, beginning of 2023, just to kind of see what the market was gonna do, just to see if we could still get some really good deals going, see if some of the other deals were going bad.
 
you know, what, what are you up to nowadays? Like what's your focus? right now.
 
Joe Fairless (07:36.77)
The focus has been and always will be on our current portfolio and the deals that we have and operating those deals the best that we can and continuing to improve the NOI. So that is the focus.
 
There we have some deals that have floating rates with rate caps and the focus is to figure out how not to have floating rate with rate caps that you have to continue to renew once they expire. So that comes with refinancing and in order to refinance and sometimes you have to do a capital call or if you don't do a capital call you gotta bring in equity in some form or fashion to refinance.
 
some cases, it just depends on the deal. So the focus is on the portfolio and always will be. And then the secondary thing that we look at is acquisitions. How do we capitalize on the market that we're at right now? mean, the best way to describe it that I've read is it's stagnant. You know, it's just...
 
Not sure. The water, there's stuff growing in the water, but not sure if you really want to be part of what's growing in the water right now. Like it's just, it's stagnant and what will, but we also know what is coming.
 
Seth Bradley, Esq. (09:00.486)
Yeah.
 
Joe Fairless (09:12.264)
and that is the supply demand shift in multifamilies favor depends on the sub market and the market obviously. But generally the Sun Belt is going to greatly benefit in the next year, year and a half, in some cases six months from now.
 
with the supply-demand dynamic with new supply drying up and increasing the demand for the existing supply. Again, depends on the market, depends on the sub-market. So how do we capitalize on that? is there any way to be opportunistic with what's happening with some deals from other operators that
 
didn't work out. know, there haven't been a lot of foreclosures, but there have been some. And we have relationships with our lenders that are pretty strong. And in fact, one, a large lender that we have a really good relationship with, that we have properties with, they foreclosed on someone else's deal. And I won't name names on who they foreclosed on, but they foreclosed on someone else's deal and they came to us
 
Afterward and said hey here here. Here's a here's an opportunity. It's in a great area of Fort Worth and I'm from Fort Worth so I know we have a lot of property there too, but I know the market also I grew up there and We'll give you this special financing of around 3 % or so interest rate fixed interest rate
 
for year one and then it's fixed through the whole period of the loan but then the interest rate steps up to around four, four and a half percent over the five years. So to get that type of essentially seller financing but it's lender financing direct from the lender lending institution that foreclosed on the deal in a very good area of Fort Worth.
 
Joe Fairless (11:29.326)
There are opportunities out there also. So it's how do we become opportunistic and find these deals. And so we're in the process of closing on that deal or doing due diligence on that deal. We're under contract and we're scheduled to close in about a month and a half from now.
 
Seth Bradley, Esq. (11:49.316)
Awesome, awesome. Have you found it difficult at any point in time, kind of over these last couple years where the market has slowed down?
 
Joe Fairless (11:56.654)
Whatever you're gonna say, yes. So finish your question, but the answer is yes. Yes, I found it difficult over the last couple years, but what exactly are you asking about that's difficult?
 
Seth Bradley, Esq. (11:59.732)
Yeah. Sure. Specifically, should say sticking with multifamily because you are a multifamily guy and you you've seen you've seen where everyone, you know, everybody wanted that on that multifamily train for, you know, a decade, if not longer.
 
Joe Fairless (12:15.598)
Mmm. Man.
 
Seth Bradley, Esq. (12:23.696)
And now you've seen a lot of these same people change their tune and say, okay, well, you know what? Let's pivot to something else. Let's pivot to car washes or private credit funds or all these other things.
 
Joe Fairless (12:29.998)
Man, I'm actually, I know you're an attorney, but can I strike my yes actually from that question? Cause no, actually the answer is no. I haven't found it difficult to stick with multifamily. Hell no. No. You know, you go to a restaurant at a diner and they offer lasagna, California roll and what else?
 
Seth Bradley, Esq. (12:41.16)
Hahaha
 
Seth Bradley, Esq. (12:49.107)
Ha ha.
 
Seth Bradley, Esq. (13:01.204)
Ha
 
Joe Fairless (13:01.356)
Pad Thai, you know, are they gonna have the best lasagna, California roll, and pad thai? No, no. They've got something for everyone, but they're not gonna be great at any of it. I'd rather go to an Italian restaurant that makes their own noodles, right? Makes their own pasta. And where they specialize in one thing.
 
Not at all. No, we I believe in the fundamentals of multifamily. I believe in the supply demand that is here. I mean we had a record number of supply across the board and multifamily and the occupancy maintained 90-91 percent depending on the market but it maintained in the 90s in a record number of supply and by the way at the same time you got
 
the capital markets raising interest rates the way they did. And a lot of people have been able to hold serve. And the fundamentals of the supply demand and how much...
 
how many renters there are out there and how that will continue is there. That's cold hard facts. There is demand, a lot of demand, and there will continue to be even more demand because the supply is trailing off. We have never looked.
 
outside of multifamily because it's so strong. I think that is a cultural thing actually because if you, anyone who's in the sports, college sports, they'll know about the NIL and
 
Joe Fairless (14:54.784)
how you can bounce from one team to another year after year. And so you'll find some people who aren't starting and if they put in the work then, and I'm for NIL, I think players should be paid, but I don't think that they, I don't think they should, I don't think it serves them as young men and young women.
 
mostly young men in this case who are bouncing from place to place, to not compete and not work for a starting position and instead just go somewhere else the path of least resistance. That's not how you build character. There's a really good book, it's called The Road to Character.
 
and they talk about in the book, they give different examples of people throughout history. And they're not exceptional, like saintly people. They're people who are normal people, but what they did that is atypical for what our culture does now is they stuck with things even when it was tough.
 
Seth Bradley, Esq. (16:09.682)
Mm-hmm.
 
Joe Fairless (16:09.998)
and instead of bouncing from thing to thing because what happens is when you bounce from thing to thing you don't get an expertise you don't get the the depth of knowledge the scars that that you need in order to be truly exceptional at that one thing and it's just surface level
 
And it'd be like if you feed your kids candy for every meal. I mean, it's same thing. You can't live on mental candy, right? You gotta have some substance. You gotta go through things.
 
Seth Bradley, Esq. (16:43.06)
Yeah, I love that man. I love that metaphor. I love that. Like you've got to get reps, whether the times are great or an easy or whether they're hard. And those hard reps are the ones that are really going to set you up for success down the line. Like if you're able to execute in the hard times, then when times turn good again, you're going to be at the top, right? You're going to be cream of the crop. What do you, what do you think it is about you and maybe your company that's enabled you to do that, to stick?
 
to multifamily and not say, ooh, you know what, I'm a really good marketer so I can raise capital for anything if I really want to, right? You're in that position and what is it about you and your company that's been able to allow you to stick to multifamily and just stick to it during these hard times?
 
Joe Fairless (17:32.762)
the fundamentals are there. I mean, you could make an argument that if we were office investors, and I have some friends who are really keen on investing in office now and in the future, but you could very easily make an argument that with the amount of office space that people have currently, you don't need as much of that space.
 
It's not a five, you know, three to five to seven year play. Maybe it's a 20 to 50 year play. I don't know. Who the hell knows what's going to happen with office and working from home and AI and automation and all that. But with multifamily, the challenge is capital markets. Now there are some other aspects like the hyper supply, which has tapered off.
 
because of the higher interest rates increase in you know insurance which has tapered off back to the single digits by and large but that that was a big thing property taxes depending on where you're at but the fundamentals are there people are renting and consumers for yeah unfortunately for generally you know for the general consumer their credit card debt
 
is going up. They're still paying off their credit card debt from purchases almost 12 months ago. More than half of people are paying off purchases for more than 12 months ago. that's so right now they've been out earning their income because income has been increasing. But what happens if that income stops increasing the way it has been?
 
the debt's not going anywhere, especially credit card debt, and that's certainly not going to make more first-time home buyers that dynamic. So the fundamentals are there, and not to mention we already have a housing shortage deficit, major deficit.
 
Seth Bradley, Esq. (19:50.866)
Yeah, so it's the belief and it's the knowledge like it's the education like you you know that the fundamentals are there you you're you're basing your resilience in the market to What you're seeing in the data like hey, it's you know We we believe in this asset type because of the data that i'm Well educated and well versed in
 
Joe Fairless (20:09.752)
Mm-hmm.
 
Joe Fairless (20:14.346)
Absolutely.
 
Seth Bradley, Esq. (20:16.168)
That's incredible. That's incredible. Has anything changed in the way that you potentially because you've got a deal that might be going through in the way that you either have raised capital recently or how you are going to raise capital for your next deal as compared to when it might have been a little bit easier, let's say five years ago from passive investors?
 
Joe Fairless (20:38.612)
Yes, we have implemented a system that I'm sure a lot of your listeners have heard of EOS, Entrepreneur Operating System, and that has been very helpful. We just did our focus day a month ago, but we've hit the ground running and we have our, I think, Vision Day part one later this month and Vision Day two.
 
next month and that has allowed ownership among the team members to really thrive because team members are responsible for rocks or their goals but if you say goals instead of rock they'll the EOS person will slap your hand so I'll continue to say rock so they're responsible for rocks and it's just
 
It takes more, the individuals on the team have more ownership. So that's not something sexy or flashy that I think your question was getting to. So I'll say something else that has been helpful would be doing Facebook ads for getting new accredited investor leads.
 
at scale. That's the best way that we found to get credit investor leads at scale is through Facebook ads. And we have an agency that we work with. And I just hired a director of marketing who has some really good experience and he's overseeing them and the marketing team. And then
 
Another thing that has been helpful that where I'd say just scratching the surface I'm a big proponent of AI and how I believe We are in the middle of a major change for our society with because of AI I think it is just as major of a change as it as it as when we all got internet in our homes
 
Joe Fairless (22:51.602)
on a personal computer. I think it's that big to have access to, just think about phone books to Googling something on your computer. So with AI we've incorporated it and are incorporating as much as possible in one aspect to address your question about how we're doing things differently. One aspect.
 
is that on our investor calls, our prospective investor calls, we record them. They know it's being recorded and on a recorded line. We have an AI service that then takes the information from the call and grades the call. But then not only that is we look at, those investors, which ones of those investors invest?
 
What did we say? What did they say on those calls? What are some common commonalities? Which ones didn't invest? What did they say? What did we say? And starting to identify trends and words and topics to talk about and to address on the calls to increase the conversion rate.
 
Seth Bradley, Esq. (24:07.048)
That's great, man. I love it. You kind of went full circle there. You've got EOS, which I'm a huge proponent of. We use that across the various companies that I have, some form or another. There's got to be a framework of organization and accountability and being able to look back and say, hey, we've had this problem before and here's how we solved it before. Or hey, this problem is still occurring from last week's L10 meeting. What do we need to do to improve it? How do we solve that issue?
 
Joe Fairless (24:33.166)
Mm-hmm.
 
Seth Bradley, Esq. (24:36.712)
How do we keep moving forward rather than, what did we talk about last week or what did we talk about last month? You've got to have a way to organize things and a way to solve issues organizationally, especially as you grow. So EOS, huge proponent of it, man. I mean, it's awesome. Like you have to have some form of it, even if it's not to a T with the book, Traction is where that comes from. You have to implement some form of organization and framework for your company. And then like you said,
 
Joe Fairless (24:41.389)
Yeah.
 
Joe Fairless (24:56.575)
Mm-hmm.
 
Seth Bradley, Esq. (25:03.284)
you know, with AI, everyone has to stay on the forefront of what's going on right now. I know I was even a little resistant myself. was like, chat GPT, is that? Eh, you know, and put it off for a little bit. And then once you start using that, along with all the other things as well, I'm just using that as kind of a baseline, but just learning how to use chat GPT in your everyday life, it's just a game changer. Because now your whole thought process changes. It's not like,
 
Joe Fairless (25:08.547)
Yep.
 
Joe Fairless (25:20.14)
Mm-hmm.
 
Seth Bradley, Esq. (25:31.22)
I need to put together this entire article or blog post. It's like, how do I prompt it correctly to to produce this blog post or this article in my voice and then edit it through that or, you know, all these different things you figure out, like how to prompt rather than how to actually take this solution all the way from start to finish. Let that technology tell you how to do it. So it's awesome. And then Facebook ads as well.
 
Joe Fairless (25:45.206)
Mm-hmm.
 
Seth Bradley, Esq. (25:58.964)
you've got to really dial those things in, right? It can be a money pit, but at the same time, if you can master that, and it sounds like you hired an agency that's very industry specific, which helps out a lot. And from what I've seen, we have gems, we have a capital raising business, we have all these different things, and finding somebody that's niche to that industry is super important.
 
Joe Fairless (26:22.434)
That's right.
 
Seth Bradley, Esq. (26:25.756)
I'd love to go back and stay on this capital raising subject, especially for people that just started out. So like now you're doing EOS, now you're using AI, now you're using Facebook ads, do you have some capital to be able to invest in those ads? What about for somebody that's just kind of starting out? they're, you know, maybe this is their first fund to fund or, you know, their first property that they're raising capital for. Like how do they effectively launch their first
 
Capital Race.
 
Joe Fairless (26:56.59)
Well, I would read the book that I wrote on syndication because I walked through the whole process of that best ever syndication book. So, but for this this relatively short conversation, I'd say first,
 
Seth Bradley, Esq. (27:04.404)
Great book.
 
Joe Fairless (27:19.606)
People have to make sure you have to make sure that people perceive you and you are actually a real estate expert and That because you might have you might have been if this your first one first deal then I'm assuming you came from some other industry or
 
If it was real estate, maybe you're a property manager, they don't know about all aspects of your expertise as it relates to real estate. you've got to, by having a thought leadership platform, you'll interview others who have that experience, you'll continue to learn, hone your skills, and then you'll also be associated with those who have those skill sets, and that will be helpful for you.
 
Once you do that, assuming that you are the expert and you are also perceived as the expert, then what I would do, and what I did actually on my very first one is I created a spreadsheet. And the spreadsheet had the name of the person, how I knew them, and then,
 
What I did is I wrote down all the different names and then how I knew them. So for example, I was on the alumni advisory board for Texas Tech. I was on a flag football team in New York. I wrote someone's name down there. On my flag football team, was working at different companies. I worked at different companies, so I wrote down different coworkers at different companies.
 
the key here for doing it this way is identifying the person. So then you sort them by how you know them. all the people from the flag football team would be sorted together. All the people from XYZ company would be sorted together. And then you identify the most influential person within that group. And you talk to him or her.
 
Joe Fairless (29:39.306)
about your opportunity. And once you talk to him or her about the opportunity, and if they find it appealing or at least they want to learn more about it, then you can go to the next person in that group and you can name check. You can say, I was just talking to Seth about this and he's got some follow-up questions about it and I thought it also would make sense to talk to you about it too.
 
So then you come in a little warm with the group dynamic versus if you come in cold on an individual level.
 
Seth Bradley, Esq. (30:11.924)
Mm-hmm.
 
Seth Bradley, Esq. (30:18.822)
I like that man. That's a very, very nuanced strategy tidbit there. What I really heard was, you know, authenticity and authority, authenticity in that. Yeah, you've got to educate yourself. You've got to be a real estate expert if that's what you're raising capital for and authority. And then you've got to show people, you know, why you're the expert, why you know all these things, why they should listen to you to invest in something like this and even leveraging the authority of others with that.
 
that strategy where you go to this influential person and say, look, this person likes this deal too, and here's why. And then they can go to them and they kind of look to them as additional authority because they kind of look to them as that thought leader or that leader in general. So pretty great, man. Start wrapping this up, but this is kind of a nuanced question that I love to ask and ...
 
Because once upon a time I went to I went to med school for a little while and then I dropped out and because I just I hated it knew it wasn't for me and I'm going to law school and then got into real estate. So you know in a parallel universe tell me about a different version of you a different but likely version of you if you didn't exist as you do today because right now you know you're you're an apartment buyer you're a great marketer you're an entrepreneur.
 
Joe Fairless (31:38.164)
I'd say I really enjoy coaching my daughter in soccer. I do not know soccer. I grew up in Texas. I played football. I played baseball. I ran track in that order. There wasn't a soccer option or maybe even a soccer ball in Texas when I was growing up. But I enjoy coaching and in an alternative universe, I would
 
I would do more of that because time is, it flies whenever I'm doing that.
 
Seth Bradley, Esq. (32:15.036)
Awesome, awesome. All right, Joe, for our listeners out there, what can they find out more about you?
 
Joe Fairless (32:21.494)
You can go to AshcroftCapital.com and if you're looking at passive investing or if you're an operator or someone who is partnering with others, then my conference is a good place to be. It's besteverconference.com. It's gonna be March 3rd and 4th in Salt Lake City this year.
 
I can get a discount code to your people too.
 
Seth Bradley, Esq. (32:52.51)
Great, yeah, I'll drop that in the show notes and I'll see you there, Joe. So we'll shake hands in person. So thanks again for coming on the show. Really appreciate it and we'll catch you next time.
 
Joe Fairless (32:57.304)
Sweet. Awesome.
 
Joe Fairless (33:05.518)
You know what, in just a second, I'm gonna just tell you the code, that way you don't have to do any work. Whenever I do a podcast and someone says, I'll send it to you, I'm like, more work for me to do later. So, all right, here's a code. Hurry 25, it'll be 25 % off all ticket types. H-U-R-R-Y, all lowercase, and then number 25, you get 25 % off all tickets, except for the LP ticket.
 
Seth Bradley, Esq. (33:09.917)
Okay.
 
Seth Bradley, Esq. (33:13.808)
Yeah, I know then you gotta follow up.
 
Seth Bradley, Esq. (33:35.924)
Let's roll right into these million dollar questions and then I'll let you go.
 
Seth Bradley, Esq. (33:44.884)
Alright Joe, let's jump into this. So, how did you make your first million dollars?
 
Joe Fairless (33:52.185)
Same way I made my last one so spoiler alert. It's it's selling when a deal exited so The is probably The seventh or eighth Deal I had one million dollars on one transaction, right? Like is that chunk about? Yeah, I
 
Seth Bradley, Esq. (33:55.56)
Hahaha
 
Seth Bradley, Esq. (34:12.767)
Really million dollars in your net worth
 
Seth Bradley, Esq. (34:17.96)
What puts you over the edge there? How did you grow that first million?
 
Joe Fairless (34:21.626)
I lost my first million before I ever came across it. That was on the very first deal. It would just be, it'd probably be through an exit of a deal.
 
Seth Bradley, Esq. (34:26.056)
Ha
 
Seth Bradley, Esq. (34:35.614)
Sure, yeah, and I'll bet it's probably similar. mean, how are you gonna, how are you planning on making your next million dollars? Same thing, the apartments, all about apartments, man. I love it, singular focus, that's where it's at. mean, riches are in the niches.
 
Joe Fairless (34:41.144)
Same thing. Yep. The apartments. All apartments. That's right.
 
Yep.
 
Seth Bradley, Esq. (34:52.564)
All right, you're clearly in the top 1 % of what you do. What is it about you that separates you from the rest of the field?
 
Joe Fairless (34:58.958)
Mmm.
 
I do what I say I'm gonna do. And sadly, that separates me from a lot of people, not all people.
 
but that's a big focus of mine. And it's not about my, I recently read something that resonated and that was don't focus on your reputation, focus on your character. Reputation is such a vanity metric, but the character is who you are when no one's looking and being proud of who you are. And that's vital to me.
 
Seth Bradley, Esq. (35:37.524)
Yeah, and it's not just saying what you're going to do to other people, but also with yourself, right? To yourself.
 
Joe Fairless (35:43.726)
Mmm good point. Yeah when you're when when I'm on those runs and I can just stop Whenever I want But then I'll be I'll know I'll know I didn't go through this, you know, you know made up finish line that I had predetermined in my head and And that's that's there's there's something to be said there. I'm glad you brought that up
 
Seth Bradley, Esq. (36:10.644)
Yeah, that's that's the key right? It's not just when somebody when it's dependent on somebody else or somebody else is watching It's you know, what do you do when nobody's watching and what do you do when it's just a promise to yourself? Do you follow through do you keep those promises things as easy as hey when you set your alarm in the morning and you wake up Do you do you get up or do you hit the snooze button? Like you made a promise to yourself the night before to wake up and get up when that alarm goes off Do you keep that promise?
 
Joe Fairless (36:15.415)
Mm-hmm.
 
Joe Fairless (36:25.229)
Yeah.
 
Seth Bradley, Esq. (36:39.12)
Awesome. All right, brother. I think that should do it. I will see you. I'll see you at BC, man.
 
Joe Fairless (36:46.42)
Awesome. I appreciate it. yeah, if anything you can do to help get to get the word out about the conference to your email list, I'd appreciate that also. All right. Thanks, Seth. All right. Bye.
 
Seth Bradley, Esq. (36:57.404)
Absolutely. All right, brother. Talk soon. See you.
Links from the Show and Guest Info and Links:
Seth Bradley’s Links:
https://x.com/sethbradleyesq
https://www.youtube.com/@sethbradleyesq
www.facebook.com/sethbradleyesq
https://www.threads.com/@sethbradleyesq
https://www.instagram.com/sethbradleyesq/
https://www.linkedin.com/in/sethbradleyesq/
https://passiveincomeattorney.com/seth-bradley/
https://www.biggerpockets.com/users/sethbradleyesq
https://medium.com/@sethbradleyesq
https://www.tiktok.com/@sethbradleyesq?lang=en
 
Joe Fairless’s Links:
https://www.facebook.com/imjoefairless
https://x.com/joefairless
https://www.linkedin.com/in/joefairless/
https://ashcroftcapital.com/our-team/joe-fairless/
https://www.instagram.com/besteverpodcast/?hl=en

In this episode, Seth Bradley sits down with performance and holistic health expert Justin Roethlingshoefer to explore his powerful journey from being an overweight, data-obsessed kid to becoming a leading authority in elite athletic and executive performance. Justin Roethlingshoefer shares how his personal struggles and years of research led him to redefine what true health means, not just for athletes, but for anyone seeking fulfillment and sustainable success.
Rather than approaching health from the “body up,” focusing only on diet, exercise, and technology, Justin Roethlingshoefer emphasizes a “top-down” approach rooted in spiritual identity and emotional clarity. When the inner foundation is solid, he explains, the mind and body naturally follow, creating lasting, authentic change.
Throughout the conversation, Justin Roethlingshoefer reveals why so many high achievers, billionaires, business leaders, and franchise owners still feel unfulfilled and burnt out. They chase symptoms instead of addressing the root causes of imbalance. Through his company, Own It, Justin Roethlingshoefer combines data-driven physical insights with deep mental, emotional, and spiritual coaching to help clients achieve real, aligned transformation.
As Justin Roethlingshoefer puts it, true health and high performance come when every aspect of life works in harmony. The process may take time, but the results are profound, sustainable, and life-changing.
Links to watch and subscribe:
https://youtu.be/9NH2nAYzmlc
Bullet Point Highlights:
Body-up health solutions are backwards. Real, lasting transformation starts with spiritual identity and mindset before physical optimization.
Holistic integration is required. Mental, emotional, spiritual, and physical health must be aligned for true healing and performance.
Success ≠ health or fulfillment. High-performing entrepreneurs and executives often suffer because they chase outcomes, not alignment.
Transformation takes patience. Sustainable results require commitment to small, integrated steps, not quick fixes or shortcuts.
The solution is full integration, not fragmentation. Own It’s model addresses all aspects of health in one place to create life-changing outcomes.
Transcript:
Seth Bradley (00:02.062) What's up, builders? This is Raise the Bar Radio, where we talk about building wealth, raising capital, and all in all, raising the bar in your business and your life. This is the No BS podcast for capital raisers, investors, and entrepreneurs who are serious about scaling their business and living life on their own terms. I'm Seth Bradley, securities attorney, real estate investor, and entrepreneur, bringing you world-class strategies from the best in the game.
If you're ready to raise more capital, close bigger deals, build a better you, and create true financial freedom, you're in the right place. Let's go. Man, excited to have you on the show. Let's just jump right in, Tell the listeners a little bit about your background and take it back as far as you like.
Justin Roethlingshoefer So man, how long's the show? I think the big thing, to be honest with you, anytime I kind of get asked about my background, my background shaped me. My background kind of brought me through to what it is that we're doing now. And I kind of speak in terms of anointings and callings and what it is that was stamped on us from a young age. And for me, it was health. I knew that.
When I leaned into that as a young boy at 12, 13 years old, I was a fat kid. was the one that I was just made fun of. But I also had this deep desire to know and understand my body at a level that didn't make sense to a lot of people. And there was, I still remember I did this study at the University of Alberta, born and raised in Canada, and was a very athletic kid, but was just overweight. And I did this study.
And they were looking at how kids and based on their habits and behaviors, whether you could actually be fat and fit. And so they brought me in and we did all these tests and all these studies and my VO2 max was at the 99 percentile. My muscle mass was at the 99 percentile. My time spent watching TV, playing video games, all these other things was at the 99th percentile of not doing those things. But yet I had a BMI that was obese. I had a body fat percentage, I think of 34%, something in these areas. And I still remember the article that came out, it was the front page of the paper, because it was a really groundbreaking study in Canada, and it said, and fit, question mark, with a picture of me.
and I was on the bike and it really just started, like it messed with my mind. And obviously only continued the teasing, continued all these things. But I was the kid that wore a heart rate monitor to bed, wore a heart rate monitor all day long, had a pulse oximeter that I would look at three, four times a day. When I was reading, when everyone else was reading comic books, I was reading medical journals. And this was something that I was just fully enthralled with. Well,
That experience threw me the other direction and from about 14 to 18 became severely anorexic. Had a really hard ability to see myself well and just love who I was and I had a major body composition issue and that propelled me down into the United States. I still happen to be a very good athlete. I came to the United States on a hockey scholarship.
Did two undergraduate degrees one in exercise science another nutrition went got my master's degree in exercise physiology concentration and sport performance Went and got my massage therapy license went and got my postgraduate doctoral studies in heart rate variability sleep and recovery science and that propelled me into the National Hockey League I started to really understand the body in a way that not many people did and realizing that health is
Holistic health is integrated health is mental physical spiritual and emotional conditions or states of the human being and they all have to be aligned and if there's any type of Disintegration between those four you will not be healed you will not be healthy and you will not realize what I call true health and so I took that philosophy of using data technology and Information to help heal the entire person to the NHL and all of a sudden we started to see
injury rates drop, we saw recovery times drop, we saw sickness rates drop, we saw performances increase, we saw energy increase, and the owners, the GMs are coming to saying, what are you doing? Like, I don't understand this. You're bringing a philosophy that is very weird to us, we don't understand it, but yet we see the fruits of it at the end of the day, what's happening? That, over the course of eight years, caused me to become a thought leader and really take...
some stages in some unique ways in professional sports and change the culture and the dynamic of how we approached performance. But going from Washington to Anaheim, I had one of the ownership team members of the capitals come and say, hey, I need to meet with you when you come out. And I'd seen this person and as they walked through the door, I was like, my gosh, I'd seen them six months previous.
And as they walked through, was like, you've aged 30 years in five, six months. Like what's going on? He's like, I don't know. I don't feel well. Like I'm not sleeping. I'm stressed. I feel like I've got no control of my body and I don't understand what's happening. Can you help me? And the back of my mind, I was like, this guy's a billionaire. He's just making copious amounts of money. He's a businessman. I work with athletes.
But then all of a sudden I realized, no, this isn't an athlete problem. This is a human problem. And I put him through the same philosophy. We did testing. We looked at heart rate variability. We started to track information. We started to have conversations that were very philosophical in nature, mentally, physically, spiritually, emotionally aligned, starting to go through a lot of these identities that he had that he wasn't able to shake. And all of a sudden, eight months later, the guy looks like he's 35 years old and
He's 80. And that was the turning point for me to be like, hey, I can no longer just stay in the national hockey. Like I have to walk away and be able to impact the health of the world because like I said, this is not just a athlete problem. This is a human problem. And the more that we can empower people, the more that we can help them understand their bodies and understand
how to heal. The definition of integrated is the exact same definition of heal. To make one, to make wholeness, to create oneness. And that's what we have to do mentally, physically, spiritually, emotionally if we truly want to heal. You just can't be a muscle head on the outside and be sick internally and think that you're healthy. On the other side, you can't just not go to the gym and go to the therapist all day and be so aligned and do meditation and just know your purpose and be preaching from the stages.
there's still disintegration. We need to make sure it's holistic, all-encompassing and integrated to realize that deep healing. And that's what we've been doing for hundreds of thousands of people who are business owners and business leaders, entrepreneurs for the last two and a half, three years. So it's been, that's kind of been that journey in what looks like about six and a half minutes.
Seth Bradley That's incredible, man. There's so much to unpack in six and a half minutes there. Man, I don't even know where to start. I mean, it sounds like you've had this almost an obsession with data and reading that data from your body before everybody had a Fitbit, right?
Justin Roethlingshoefer Oh, for sure. A Fitbit or some sort of watch, right? And you were doing this before that kind of hit the stage because it just interests.
So like on that note, they're like definitely doing it before it was cool. But like quick story, when I was 12 years old, I asked my parents for a heart rate monitor for Christmas. And you have to realize this is back in 1998. So the heart rate monitors were not like they are now. You can't get them for 100 bucks. You can't get a wearable device that's cheap and easy. I think that the heart monitor then cost like $1,600. And they're like, why do you need a heart monitor? Like, are you sick? Is there something wrong? I was like, no, I'm just interested.
Well, they're like, we're not buying one of these things. And I said, no, like, pool your money that you give me for Christmas, my birthday, and pool grandma and grandpa's money and pool like aunt and uncle's. Put it all together and that's all I want. You can just never get me a gift for the next year, not till next Christmas. So that's what they did.
And that was literally how I got my first piece. And I've just been obsessed with it ever since of really being able to just provide information. Because I think understanding, knowledge is one thing, understanding is something completely different. And we need to be able to dissociate between information and understanding and help cross that bridge so that you can be empowered to take action in your own health.
Seth Bradley Yeah. Yeah, that's incredible. Your parents kind of made that sacrifice to make it happen for you. I don't know if you would have been a little bit set back because they didn't provide that for you at that time, but it kind of catapulted you on this journey. You know, do you think that, you know, reading that data is maybe the first step in kind of working towards analyzing that holistic approach? Or where do you kind of see all this beginning?
Justin Roethlingshoefer First step is, that's to be honest with you, that's the world's approach. The world's approach I say is a body up approach. So it's, there's four entities of health, right? Mental, physical, spiritual, emotional. And I attach each one of those to a different entity.
So physical, your body. Emotional, your heart. Mental, your mind. And spirit, your spiritual component.
And the world's approach is to take a bottom up body first approach. You need to get the wearable device. You need to start tracking all this stuff. You need to look at everything under the sun. You need to go get your DNA tested. You need to go get your blood tested. You need to go and do the cold plunge, the sauna, the red light, the intermittent fasting, the high intensity interval training. You have to do all the things because you have to get the six pack. You have to lose 20 pounds. You have to do whatever it might be. It's the body up approach.
Well, that body up approach creates a poisoning of the heart, poisoning of the emotions, it brings on anxiety, it brings on fear, it brings on this feeling of overwhelm. All things that I experienced as a child, which is why I continue to pair them through, I was fearful of becoming fat again, thus I took things to an extreme. I was fearful of...
not being able to have the energy to do what I wanted, thus I was acting out of certain things and I would have to go do my workouts and it would bring up massive anxiety because it was just so much and I was overwhelmed by it all. That poisoning of the heart creates a separation of the mind, thus I'm not good enough, I'm not strong enough, I'm never gonna get there, I'm not consistent enough, I'm not worthy of all these things. And that separation of the mind creates a cloudiness
in our spirit, a cloudiness of who we are and what we identify with. I identified as a fat kid. I identified as the anorexic sick kid, the weird kid. That's what stuck with me and that's why I was never fully healthy even though at 20 years old to now at 36, I don't look any different. I've still got the six pack. I've still got the muscles. I still can lift a house. I still feel really strong.
But it's not until about two, maybe even three years ago that I was holistically healthy, that I loved who I was, that I was really rooted. What we have to do is we have to take a top-down approach. We have to really create oneness in our spirit first. Who are we? Why are we here? What's our calling? What's our identity? What is that true desire that we're wanting to live for?
Once we have that, we have a sense of oneness of our mind. We are worth it. We are good enough. We're exactly where we need to be. We're in a journey that's exciting. Thus that eliminates and creates a purification of our heart and eliminates the anxieties, eliminates the fears and puts us into a state of enthusiasm, energy, mental clarity, empowerment to go and step forward into these things powerfully, which then
we're able to create consistency, sustainability and longevity of our body through our habits, behaviors and lifestyles that are now something we look forward to. And so coming back to your comment is the first thing we have to do is not get the wearable device, is not do the thing. The first thing we have to do is get our self right spiritually, which comes back to identifying who we are. Who do we identify as? What are we?
What is our goal, our mission, our purpose? Because once we align that, once we get clear on that, everything else starts to fall into place.
Seth Bradley Got it, got it. Yeah, and it's like that body up approach. It's easier to sell. The culture that we live in, it's just easier to sell products. It's easier to get people thinking they need to look a certain way. It's just that sales kind of approach, but it's backwards. You've got to get yourself right spiritually, mentally before the more the body type of physical things can even matter to you internally.
Justin Roethlingshoefer I think, yes, I think you're right, but even as you start to look at that, why do you think we're more unhealthy now than ever? We are living in a place where there's more mental illness in our society than ever before. There's more anxiety than ever before. There's more depression than ever before. We're actually sicker physically than ever before. Diabetes is on the rise. Alzheimer's is on the rise. Alzheimer's is just type three diabetes. That's all it is.
An inability to control blood sugar. We have an obesity epidemic rising. We have now 52% of Americans that are obese, not overweight, obese. And so it's not more information. It's not getting more of these things. It's not go do this, gym, go and do this thing. There is 77% of people who lose weight and get healthy, gain back the weight they lost. Why?
Because it was done in an unsustainable way. They had a hole that they were searching to fill that didn't align along the way. And once they accomplished the certain outcome, it didn't make them feel any different. And so it comes back to this component of integrating everything together. And when I built Own It, that was the big thing I was focused on.
Do you have to have an exercise routine? You're darn right you do. Do you have to have a new way of eating? You're darn right you do. Do you want to be able to supplement the right way? You sure do. Do you want to make sure you're sleeping well and have a recovery routine? You're darn right that's important. But you also have to have...
the person who's gonna help you with self care, the person who's gonna get your mind right, the person who's gonna get your heart right, the people who are going to help you align in this way, which is why we've got everything in one place and everything had to be integrated. You can't be trying to put your own wheel together because when you put your own wheel together, you miss out. And so I wanted to create a space where somebody could walk in and everything is there.
You're gonna come in, you're gonna have your team, your team that wraps their arms around you. You're gonna get your DNA testing, you're gonna get your cellular blood testing, you're gonna get your custom supplementation, you're gonna get your workout plan, you're gonna get your wearable piece of technology so that your health coaches and your functional medicine docs and your RDs can track everything and help you and guide you and put these things in place for you in a slow, iterative way so that over 12 months, you don't even recognize the habits you were in before. But on the same breath, you're gonna be working
mentally, emotionally, and spiritually on identifying who you are and how do you get over this gap so we can create a bridge so that you do come in this state of oneness and you step into everything powerfully. And so as a business owner, as an executive, as a business leader, you have become transformed, not conformed to what we're telling you in the world.
Seth Bradley Got it. So it truly is holistic, right? It's not let's start one thing two three four. It's all at once small steps to lead to a major change.
Justin Roethlingshoefer 100%. And I think the reason that people aren't willing to have patience with it, they're not willing to be developed. Everybody wants to arrive. Everybody wants to get to the end result. But nobody's willing to take the trip. Nobody's willing to have great story.
So we had a client who started, this guy owns 17 different franchises and he came to us about three months ago. Four weeks into his process, he called and goes, I'm unhappy, I'm not seeing changes. I've been in this for four weeks and I've just been adding some different habits. I'm looking at my wearable devices. I've just got my testing done. Nothing's changing yet.
I said to him — and let's call this guy Chris — I said, Chris...
We don't even have your full testing results back yet. We've only really started to implement a lot of these lifestyle changes and routines about three and a half weeks ago. We've only been able to get two really deep in-depth calls to get you realigned. We've only just started to add some of these things in. And you kind of talk him off a ledge, talk him off a ledge. He comes back, continues to be consistent. And just last week...
He's been with us, like I said, for about three and a half months. Just last week, he sends us a screenshot. His quality of sleep used to be at about 37%. So REM and deep sleep totals over total time of sleep time. His quality sleep was always about 37%. He just passed 50%. His HRV, which is an intrinsic measure of how your body's adapting to stress and strain...
was his average was about 24. Just for a little bit of context, your goal is to always see a trend line upwards. His trend line was always downwards. He has an average HRV now of 54. His respiration rate, meaning how many breaths per minute he's taking throughout the course of the day is dropping, meaning he's becoming more efficient. His blood glucose levels, because we've now tested twice, are half of what they were before. He was at a pre-diabetic level previously.
His anxiety in terms of just talking is half of what it was and he's down 16 pounds.
Seth Bradley Got it, got it. Yeah, and it's like that body up approach. It's easier to sell. The culture that we live in, it's just easier to sell products. It's easier to get people thinking they need to look a certain way. It's just that sales kind of approach, but it's backwards. You've got to get yourself right spiritually, mentally before the more the body type of physical things can even matter to you internally.
Justin Roethlingshoefer I think, yes, I think you're right, but even as you start to look at that, why do you think we're more unhealthy now than ever? We are living in a place where there's more mental illness in our society than ever before. There's more anxiety than ever before. There's more depression than ever before. We're actually sicker physically than ever before. Diabetes is on the rise. Alzheimer's is on the rise. Alzheimer's is just type three diabetes. That's all it is.
An inability to control blood sugar. We have an obesity epidemic rising. We have now 52% of Americans that are obese, not overweight, obese. And so it's not more information. It's not getting more of these things. It's not go do this, gym, go and do this thing. There is 77% of people who lose weight and get healthy, gain back the weight they lost. Why?
Because it was done in an unsustainable way. They had a hole that they were searching to fill that didn't align along the way. And once they accomplished the certain outcome, it didn't make them feel any different. And so it comes back to this component of integrating everything together. And when I built Own It, that was the big thing I was focused on.
Do you have to have an exercise routine? You're darn right you do. Do you have to have a new way of eating? You're darn right you do. Do you want to be able to supplement the right way? You sure do. Do you want to make sure you're sleeping well and have a recovery routine? You're darn right that's important. But you also have to have...
the person who's gonna help you with self care, the person who's gonna get your mind right, the person who's gonna get your heart right, the people who are going to help you align in this way, which is why we've got everything in one place and everything had to be integrated. You can't be trying to put your own wheel together because when you put your own wheel together, you miss out. And so I wanted to create a space where somebody could walk in and everything is there.
You're gonna come in, you're gonna have your team, your team that wraps their arms around you. You're gonna get your DNA testing, you're gonna get your cellular blood testing, you're gonna get your custom supplementation, you're gonna get your workout plan, you're gonna get your wearable piece of technology so that your health coaches and your functional medicine docs and your RDs can track everything and help you and guide you and put these things in place for you in a slow, iterative way so that over 12 months, you don't even recognize the habits you were in before. But on the same breath, you're gonna be working
mentally, emotionally, and spiritually on identifying who you are and how do you get over this gap so we can create a bridge so that you do come in this state of oneness and you step into everything powerfully. And so as a business owner, as an executive, as a business leader, you have become transformed, not conformed to what we're telling you in the world.
Seth Bradley Got it. So it truly is holistic, right? It's not let's start one thing two three four. It's all at once small steps to lead to a major change.
Justin Roethlingshoefer 100%. And I think the reason that people aren't willing to have patience with it, they're not willing to be developed. Everybody wants to arrive. Everybody wants to get to the end result. But nobody's willing to take the trip. Nobody's willing to have great story.
So we had a client who started, this guy owns 17 different franchises and he came to us about three months ago. Four weeks into his process, he called and goes, I'm unhappy, I'm not seeing changes. I've been in this for four weeks and I've just been adding some different habits. I'm looking at my wearable devices. I've just got my testing done. Nothing's changing yet.
I said to him — and let's call this guy Chris — I said, Chris...
We don't even have your full testing results back yet. We've only really started to implement a lot of these lifestyle changes and routines about three and a half weeks ago. We've only been able to get two really deep in-depth calls to get you realigned. We've only just started to add some of these things in. And you kind of talk him off a ledge, talk him off a ledge. He comes back, continues to be consistent. And just last week...
He's been with us, like I said, for about three and a half months. Just last week, he sends us a screenshot. His quality of sleep used to be at about 37%. So REM and deep sleep totals over total time of sleep time. His quality sleep was always about 37%. He just passed 50%. His HRV, which is an intrinsic measure of how your body's adapting to stress and strain...
was his average was about 24. Just for a little bit of context, your goal is to always see a trend line upwards. His trend line was always downwards. He has an average HRV now of 54. His respiration rate, meaning how many breaths per minute he's taking throughout the course of the day is dropping, meaning he's becoming more efficient. His blood glucose levels, because we've now tested twice, are half of what they were before. He was at a pre-diabetic level previously.
His anxiety in terms of just talking is half of what it was and he's down 16 pounds.
Links from the Show and Guest Info and Links:
Seth Bradley’s Links:
https://x.com/sethbradleyesq
https://www.youtube.com/@sethbradleyesq
www.facebook.com/sethbradleyesq
https://www.threads.com/@sethbradleyesq
https://www.instagram.com/sethbradleyesq/
https://www.linkedin.com/in/sethbradleyesq/
https://passiveincomeattorney.com/seth-bradley/
https://www.biggerpockets.com/users/sethbradleyesq
https://medium.com/@sethbradleyesq
https://www.tiktok.com/@sethbradleyesq?lang=en
 
Justine Roethlingshoefer’s Links:
https://www.youtube.com/@justinroethlingshoefer
https://www.facebook.com/justin.roethlingshoefer
https://www.instagram.com/justinroeth/
https://www.linkedin.com/in/justin-roethlingshoefer/
https://justinroethlingshoefer.com/

Title: 20 Brutal Truth Bombs I Wish I Knew in My 20s | Part 2
In this episode, the speaker lays out 20 impactful lessons that serve as vital truths for achieving personal growth and success. Ranging from the importance of gratitude to actionable steps for overcoming complacency, these insights aim to challenge viewers’ perspectives on life and instill a sense of urgency to take control of their destinies. Key themes include the necessity of gratitude for happiness, the importance of seeking mentorship, and the significance of taking decisive action instead of waiting for the “perfect moment.” The speaker stresses the idea that relationships are built on effort, the value of time as a non-renewable resource, and emphasizes personal growth through embracing solitude and cutting out toxic influences. Ultimately, the speaker urges the audience to adopt a proactive mindset and build a fulfilling life, free from the comfort zones that often limit potential.
Links to watch and subscribe:
https://www.youtube.com/watch?v=PXcFrxrn7rE&list=PLSfheWyV7beFqERLX4ebBUJ4SmzmF6z8e&index=5
Bullet Point Highlights:
Gratitude is Key: True happiness stems from being grateful for what you already have rather than endlessly chasing external markers of success.
Value Mentorship: Asking for help from mentors accelerates learning and growth, showing that seeking guidance is a strength, not a weakness.
Act Now: There’s no ideal moment to start; taking messy action is crucial for progress.
Relationships Matter: The idea of a ‘soulmate’ is a myth; strong relationships are built through hard work and mutual respect.
Time is Precious: Time is the only non-renewable resource; once spent, it cannot be regained.
Embrace Solitude: Learning to be alone is fundamental to personal growth and discovering one’s true self.
Flexibility Over Rigidity: Life is unpredictable and plans may need to change; being adaptable is essential for success.
Transcript:(Seth Bradley)
if you survive part one welcome back but fair warning these next 10 bombs they're sharper they're louder and they might just punch you right in your ego it isn't feel-good advice this is not motivational fluff these are the lessons I wish someone drilled into my head when I was starting out so sit up lock in and let's finish what we started let's go gratitude is the secret to happiness you're chasing happiness in all the wrong places the secret to being truly happy is simpler than you think happiness doesn't come from money or
 
success or status it comes from gratitude when you're grateful for what you already have you stop obsessing about what you don't gratitude shifts your perspective instead of focusing on all the problems you have you focus on the possibilities you focus on the things that you have and that doesn't just make you happier it makes you more effective it makes you more productive it gets you in the right mindset to optimized moving forward grateful people are more resilient they're more resourceful they're more likely to
 
succeed hey and look people like us are never going to be complacent or satisfied and that's not what we're talking about we're talking about gratitude regardless we are hard driving people we're obsessed with success and we're obsessed with the next thing but that life in itself can lead you to an unhappy life if you don't have gratitude and respect for what you already have and what you've accomplished even today I'm moving towards Big goals eight nine figure exits and I'm focused I'm driving
 
I desire more I always have I always will but I do remind myself how far I've come and the incredible friends and family and people I have around me my good health and countless other amazing things in my life and that keeps me happy it keeps me centered it keeps me in the right mindset so that I can focus on my big goals and to keep driving forward start every day by appreciating what you already have it won't just make you happier it'll make you Unstoppable number 12 ask questions ask for help get
 
a mentor stop being so damn proud stop acting like you know everything you do not know everything you don't and if you think asking for help makes you weak you're wrong success uccessful people don't succeed alone they ask questions they seek advice and they surround themselves with people who've already done what they're trying to do a mentor isn't just someone who gives you answers it's someone who shortens your learning curve calls you out on your [ __ ] and helps you avoid mistakes asking for help
 
isn't a sign of weakness it's a sign of strength a sign of confidence it shows your serious about leveling up constantly seek advice constantly find those people and engage with them in my 20s I rarely asked any questions I tried to figure everything out myself I was too damn proud to seek help it stymied my growth today totally different mindset I pay tens of thousands of dollars every single year to coaches to be parts of masterminds and to surround myself with people who can help me level up faster and to avoid mistakes don't be
 
afraid to ask the right advice from the right Mentor at the right time can change everything number 13 don't wait for the perfect moment it does not exist you're waiting for the stars to aign you're wasting your damn time there's no such thing as the perfect moment conditions will never be ideal you're never going to feel fully ready and if you keep waiting for everything to be perfect you're going to be waiting forever or you're just going to miss the opportunity entirely the people who succeed consistently are the
 
ones who take action they're the ones who start before their ready they take messy action they figure it out as they go they build the plane on the runway and they adjust along the way I've launched over a dozen businesses and each time I had no clue what I was doing sure I get better at it each time I launch a new business I get better at evaluating the risk and the reward and whether or not it's a great opportunity or just another opportunity but each time that I jumped in I made mistakes and I figured it out if you recognize a
 
great opportunity the time to take messy action is now not later fortune favors the Bold take action start now 14 there's no such thing as the one this one will probably be a little bit controversial and if my wife's listening you get it if you're out there searching for your soulmate I've got bad news that person does not exist there's no single m iCal person out there who completes you who fixes all your problems and makes your life perfect relationships aren't about finding the one they're about finding someone who
 
compliments you who works together with you to build an incredible life together there are billions of people on this planet so guess what there might be more than one that could work out for you the best relationships are Partnerships they're not built on fate or fairy tales or anything like that they're built on effort and communication and mutual respect stop searching for Perfection and start focusing on connection when the chemicals fade what do you got left if that doesn't sound romantic then so
 
be it that's the truth my wife and I we make an incredible team we work on our relationship and we're willing to do so we have trust we have boundaries we love and respect each other and that's all that matters the one isn't found it's created through hard work and shared Vision 15 I told you I'd get back to this one time moves faster than you think blink in a decade is gone let me tell you how to stop wasting the most precious asset you have and that's time time is your only nonrenewable resource
 
you can make more money you can build more businesses you can meet new people you can find new opportuni ities but you can't buy back your time the problem is most people live like they've got all the time in the world they say I'll do it tomorrow or I'll do it next week or I'll do it when I'm retired they procrastinate they waste their days they put off their dreams and then one day they wake up and wonder where the hell all the time went don't let that be you and on top of that your perception of
 
time speeds up as your mind slows down and guess what your mind is slowing down right now it's doing it right now you'll continue to do that every single minute you're alive enjoy being bored now you won't even know what that is later your future 60-year-old billionaire self would give up every scent to be your poor ass right now let that sink in so stop wasting time on things that don't matter use your time wisely because once it's gone it's gone forever 16 learn how to be alone if you can't stand to be alone you're never going to
 
figure out who you really are you're never going to know what you're made of being alone isn't loneliness it's time for clarity it's the space where you can learn to understand what drives you your goals what you really care about and what what you really care about most people are so afraid of being alone that they fill their lives with noise Doom scrolling meaningless relationships distractions but real growth happens when you Embrace Solitude that's where you're going to find your strength and
 
your confidence when I first moved to California I didn't know a single person in La I lived alone ate alone I went to bars alone I know it sounds sad I learned a lot about myself and I'm a more confident person now because of it I'm not afraid of being alone in fact I love it I love going to a new city or city that maybe I haven't explored before by myself learning things seeing things talking to strangers answering to nobody learn to love your own company when you do you'll never need anyone else to validate you all right here we
 
go 17 cut out people who don't Elevate you I'm not even going to repeat it but you know what it is the five people around you right and keeping toxic people around is like drinking poison and wondering why you feel bad let me tell you why you need to cut the dead weight out of your life your environment determines your success if you're surrounded by complainers pessimists and lazy unmotivated complacent people who don't believe in you they'll hold you down and they're going to kill you slowly it's not about being heartless
 
it's about protecting your energy if someone isn't adding value to your life if they're not helping you grow and supporting your goals then they're holding you down and the worst part unfortunately sometimes that's the people that are closest to you close friends that you grew up with even family members but look some people change some people stay the same some people grow some people don't it's a fact of life and this life is too short to be held back and to not fulfill your potential I used to hang out with people
 
who thought working a 9 to-5 and partying every weekend was the peak of life right when I started hanging out with multi-millionaires with doers with Builders with winners I had no choice but to level up my own life your circle should inspire you it should challenge you it should push you forward if it doesn't it's time to let those people go surround yourself with winners number 18 finding yourself is a waste of time books and movies Floy flowy gurus out there they'll say you need to find yourself you need to discover who you
 
are I mean what the hell does that even mean you don't you're not lost you're just avoiding doing the damn work here's the thing you don't need to find yourself like you're some treasure buried in the sand you build yourself you create yourself you create the best version of yourself through action and effort and experience people who spend years or their whole lives finding themselves are usually just spinning their wheels they're avoiding the uncomfortable things that they don't want to do or the uncomfortable truth
 
that that prevents them from growing those people are lazy those people are losers stop searching for some magical answer and start doing stuff start doing the hard things that's how you figure out who you are when I quit medical school I didn't have a grand plan or a Clear Vision I focused on bettering myself in whatever form I could taking business classes getting my MBA even trying to teach myself mandering at one point but I didn't just sit there I didn't sit around trying to find myself I got to work I tried new things I
 
learned new skills and I let the process shape who I am that's how I built the life I have now you're not found you're made stop searching and start building 19 stop following your heart and listen to your brain brain follow your heart sounds cute but your heart can't think it can't reason and it can't make rational decisions start using your brain if you actually want to get somewhere your heart is emotional it's impulsive and it's shortsighted it'll lead you into bad relationships and bad business deals wasting time and bad
 
decisions that you're going to regret your brain on the other hand knows how to think critically it can take its time it can weigh options and it can make decisions based on logic and facts now I'm just going to say there's a little caveat here that doesn't mean you ignore your emotions it means letting your brain take the lead and using your heart really as a kind of a gut check in the background but not actually making the final decision the older I get the more I make decisions with my brain and the
 
better my decisions become and it's not a coincidence anytime I feel rushed or I feel emotional you know what I'm talking about you get forced into a sale or you get forced into giving an answer if I feel rushed or I feel emotional about something I just stop I stop I think and I wait and then when the emotion dissipates whether that's a minute or a day or a week then I make a rational decision based on facts and reason but also listening to my gut your heart feels but your brain leads remember that
 
use them both but your brain is the leader trust it here we are at the Finish Line number 20 your life plan is a waste of time life doesn't care about your 10-year plan or your long-term plan or your white pick fences we're taught at an early age to pick what we want to do to marry who we want to be with forever to find our passion to work a million years and retire when you're too old to enjoy it but here's the reality life is unpredictable you can plan every detail but it's not going to turn out like you plan it the
 
people who thrive in this life are the people who not only accept change but they welcome it the fastest adapting people the people who can deal with the most adversity and problems and continue on those are the ones who experience massive success it's called resilience your life plan is a comfort blanket not a road map it's fine to have goals but don't get so attached to this exact plan that you miss opportunities or you can't handle curveballs be flexible not rigid when I was five I wanted to be a monster
 
truck driver when I was 15 I wanted to play in the NBA when I was 20 I wanted to be a doctor I don't know if I ever wanted to be a lawyer but here I am leveraging my knowledge and skill set to create massive wealth and build a life In My Dreams enjoying all of it the life plan changes you've got to be flexible your life plan is not the final plan be resilient be flexible adapt pivot Thrive and there you have it 20 truths that'll hit you hard if you're paying attention life isn't about Comfort it's not about
 
approval it's not about patiently waiting it's about taking risks it's about making moves and doing whatever it takes to build something that actually matters you've got two choices now you can nod your head and say h wow that's great and go right back to doing the same old [ __ ] that kept you stuck for how long or you can take what you've learned look in the mirror and say I'm done with average let's go the truth is no one's coming to save you not your parents boss not your friends not the president it's on you to take action to
 
take the leap to take the hits and to build the life that you've been pretending that you want it's time to get to work the clock is ticking it's always ticking share this with someone who needs to hear the truth and if you're ready for more unfiltered no BS advice hit the Subscribe button and join me for the next one all right enjoy the journey [Music]
Links from the Show:
https://x.com/sethbradleyesq
https://www.youtube.com/@sethbradleyesq
www.facebook.com/sethbradleyesq
https://www.threads.com/@sethbradleyesq
https://www.instagram.com/sethbradleyesq/
https://www.linkedin.com/in/sethbradleyesq/
https://passiveincomeattorney.com/seth-bradley/
https://www.biggerpockets.com/users/sethbradleyesq
https://medium.com/@sethbradleyesq
https://www.tiktok.com/@sethbradleyesq?lang=en
 

Title: 20 Brutal Truth Bombs I Wish I Knew in My 20s | Part 1
Links to Watch and Subscribe:
https://www.youtube.com/watch?v=DHW8jd2YpRw&list=PLSfheWyV7beFqERLX4ebBUJ4SmzmF6z8e&index=6
Bullet Point Highlights:
“Follow Your Passion” is Bad Advice: The speaker argues that pursuing passion without developing relevant skills leads to wasted time and frustration.
No One is Watching: The fundamentally liberating realization that most people are too engulfed in their own lives to scrutinize your choices.
Growth Comes from Discomfort: Becoming comfortable with discomfort is essential for personal development.
Work-Life Balance is a Myth: Prioritizing your energy according to the season of your life is more crucial than trying to achieve an impossible balance.
Failure is Feedback: Instead of being paralyzed by the fear of failure, view it as an opportunity to learn and grow.
Not Every Opportunity is Worth Chasing: Recognizing distractions that do not align with long-term goals is vital for sustained progress.
Take Risks While You’re Young: The speaker advocates for seizing opportunities and taking calculated risks early in life when responsibilities are fewer.
Transcript:
(Seth Bradley)you've been fed lies your entire life they told you to follow your passion wait for the right time and keep everyone around you happy does that sound familiar well I'm here to tell you that's all Bs those ideas aren't just wrong they're keeping you broke stuck and miserable at the time of this recording I'm 41 years old even though I was moving forward educationally getting my MBA and law degree during my 20s I was also wasting my time and health Away by partying chasing women and caring what other people thought about me today
 
I'm dropping 20 truth bombs that no one else wants to say out loud this isn't your typical motivational stuff it's raw it's real and it's going to make you uncomfortable and that's the point if you want a life worth living it's time to wake up and stop playing by the rules that were designed to hold you down if you want to be average turn this off now if you want to be exceptional buckle up by the time this video ends you'll have no excuse to keep living small this is the advice I wish someone had told me
 
when I was in my 20s even if I were willing to listen so pay attention because if you're serious about winning these 20 truths will change everything let's go all right let's start out with a banger finding your passion is trash advice Follow Your Passion has to be the dumbest piece of advice out there you know who says that broke ass dreamers who've never actually accomplished anything let me tell you why chasing your passion is is a one-way ticket to wasting time and frustration you don't need passion you need skills a plan and
 
the ability to solve problems people will actually pay for you're not born with some magical purpose you're supposed to uncover that's Disney what works in real life is developing a skill set becoming so good they can't ignore you and then using that leverage to build something meaningful and guess what when you get really good at something and you get paid a lot of money to do it suddenly you've got a passion for it passion follows success not the other way around you know I skipped around from exercise science to
 
medical school to business school to law school asking myself the whole time what's my passion never could find it and I'll explain when I started in law school I wasn't passionate about Securities or real estate law and even still I hated working at a big stuffy law firm with a million bosses with every 6 minutes accounted for sounds miserable and it was but I did see an opportunity I learned the game I mastered my craft and I built my reputation now I get to call my own shots I'm building businesses with a
 
basis of Highly valuable knowledge and skill sets that people will pay a ton of money for more specifically legally raising capital for Real Estate well now it's my passion if I just Chase my passion I'd probably still be broke chasing my quote unquote dreams that wouldn't pay me passion doesn't create success skills do build something meaningful valuable and get paid properly to do it and I promise you that you'll find your passion and the freedom that it gives you stop waiting for inspiration and start creating
 
opportunities number two no one gives a what you're doing here's the cold hard truth no one is watching you as closely as you think nobody cares what you're doing it's called the spotlight effect look it up and really it's a bias that you believe that people are paying more attention to you than they really are most of us waste so much time worrying about what other people think of us but let me break it to you people are way too busy worrying about their own lives to care about yours that business you're
 
nervous about launching that big risk you're afraid to take because you might look stupid too nervous to talk to that girl at the bar look nobody's thinking about it as much as you are so stop holding yourself back it's all you if you fail no one will notice or even if they do they'll soon forget look I used to worry about what other people would think I used to think about what would they react if I left big law and shifted to real estate or started my own business but the second I did it I realized that nobody gave it they were
 
too focused on their own lives they've got things to do they don't care what I'm doing they don't care what you're doing so free yourself from the illusion that the world is watching nobody cares so do what you want to do live your best life get out there take some chances take some risks no regrets baby number three get comfortable with people not liking you I know it's a hard pill to swallow for some of us more than others but not every every one is going to like you and you've got to get comfortable
 
with that being okay in fact it's a good thing trying to please everyone is the fastest way to lose yourself some people aren't going to Vibe with you no matter what you do your opinions will piss them off your success will make them jealous and your authenticity will make them uncomfortable but don't worry about it get comfortable with it guess what that's their problem it's not yours you were not put on this planet to make every one happy you were put here to live your life and do your thing the
 
right people will support you and the wrong ones will fall off and you're going to be a better person for it and you're going to be better off because of it when I started sharing my journey online I got a lot of criticism I was very uncomfortable doing it people were saying you know what are you doing why are you doing a podcast why are you leaving law are you crazy but the more I stayed true to myself and the more I attracted people who understood my vision the rest honestly totally irrelevant it's a little bit of
 
short-term pain for some long-term gain so be you no matter what the people who matter will stick around and the ones who don't let them go four your comfort zone is slowly killing you the most dangerous place to be isn't Rock Bottom it's your comfort zone Comfort zones feel safe but they're just sand traps nothing grows here no progress no change no success the longer you stay comfortable the harder it becomes to break out it's easy to be average it's easy to accept your weaknesses and it's easy to collect a paycheck every 2 weeks
 
it's hard to be exceptional it's hard to turn your weaknesses into strengths and it's hard to take big risks but growth comes from discomfort pushing yourself taking risks facing challenges and if you're not at least a little scared or uncomfortable you're not growing and you're not doing it right and if you're not growing you're dying I'll tell you about something that makes me extremely uncomfortable you know what I'm kind of doing it right now not long ago like many my biggest weakness was public
 
speaking or really just speaking generally it doesn't even need to be in front of a ton of people it can be in front of a camera it could be in front of a handful of people introducing myself I mean I would nearly have a panic attack just having to introduce myself to a room and I hated that about me but did I just accept it and did I avoid it honestly for a little bit I did and then I said look if you want to grow you've got to learn this skill and you've got to get better at it so I launched a podcast I accepted speaker
 
invitations and I took every opportunity possible to make myself uncomfortable and now I've turned it into a strength and was tough because when you get asked that question hey do you want to do this do you want to speak do you want to have this meeting my first inclination no but then I thought to myself yo let's get uncomfortable and I respond yes every single time until I got good at this Comfort zones kill dreams step out take the risk and watch yourself transform number five work life balance is a myth
 
we've been told a lie your whole life work life balance it does not exist and if it does man it's not for you I know it's not for me chasing it's only going to make you miserable life is not about balance it's about priorities some Seasons you're going to be grinding some Seasons you're going to be sacrificing sleep weekends relationships and build your dreams instead other Seasons you'll have time to celebrate and enjoy but there's no balance here if you want to be super successful your balance is
 
going to be way over here and then it's going to maybe swing back here later on and then way over here and then swing back staying right here this is that comfort zone that I talked about avoid it trying to balance everything equally every day it's a recipe for Burnout the anxiety that it creates just by trying to stay right center it's going to kill you the people who suceed Ed know when to go all in and when to take a step back balance isn't about splitting your time perfectly it's about putting your
 
energy where it matters the most at that Optimum time for example right now I'm in grow mode I'm completely unbalanced I'm scaling three startups to nine digigit companies while also running my old businesses running my Law Firm investing in real estate growing my brand balance is out the window right now the grind though is temporary and I've conditioned myself to love it I know at some point I don't know when that is it's going to swing back and I'm going to be able to enjoy myself and I am actually really good at taking a
 
vacation putting things on the side keeping things moving forward but also taking a break but balance isn't something you find it's something you create over time by being intentional with your priorities number six failure isn't fatal you know what pisses me off watching people treat failure like it's some kind of terminal disease it's not failure doesn't kill you your fear of it does so let's talk about why you need to stop being a little about failing here's the hard truth failure is inevitable and you need it you're going
 
to fail you have to have it to succeed you're probably going to fail a lot nobody who's actually successful ever got there without face planing first Michael Jordan you know got cut from his high school team maybe he was a freshman going out for uh Varsity whatever Steve Jobs fired from his own company failure is feedback remember that failure is feedback so instead of crying about it learn from it and keep moving I've had tons of epic failures I've dropped out of medical school I got fired from a
 
multiple sixf figure job on New Year's Eve I raised exactly 0 from investors for a real estate project at those times I felt like it's the end of the world but you know what failure was the best damn thing that ever happened to me it forced me to look in the mirror be humbled learn improve and then the next time with a chip on my shoulder so what's the lesson here failure isn't the end it's the beginning if you're too scared to fail too scared to to succeed stop playing it safe take the leap when
 
you fall you'll be fine get back up and let's go number seven not every opportunity is a good opportunity opportunities are like shiny objects they're distracting you and most of them look good at first glance but not every shiny object is worth chasing some will drain your time energy and your sanity faster than a toxic relationship the truth is good opportunities align with your goals and your long-term Vision the bad ones they're just expensive distractions in Disguise don't confuse movement and being busy with progress
 
the more successful and experienced you get the bigger the opportunities you're going to have to turn down 15 years ago I would have killed to have an opportunity to partner with someone anyone on any real estate deal today I turn them down daily I don't even look at anything that doesn't align with my long-term vision and my goals no matter how big the opportunity is if it's a distraction from my long-term strategy it's a no for me dog saying no to the wrong opportunity frees you up to say yes to the right one when it comes along
 
you've got to get comfortable with saying no that is an expensive lesson to learn your future saying no to the wrong opportunity frees you up to say yes to the right one when it comes along you've got to get comfortable with saying no that's a valuable skill the ability to say no your future self will thank you number eight don't wait for permission or approval if you're sitting around waiting for someone to say all right go ahead you can do it now playing the wrong game let's get real the only
 
person who needs to approve your dreams is you not your parents not your family not your friends not your significant other or you should have chose better waiting for someone else's permission is just another way of procrastinating and it's a one-way ticket to the Comfort Zone don't need a committee you don't need a cheerleader you don't need a green light what you need is the balls to start and you don't need anybody clapping for you when I started my first gym while working at a big Law Firm
 
everyone told me I was crazy what if it fails why are you doing this how will you have time but I didn't need their permission I didn't need their approval I didn't need their green light I just needed the confidence to bet on myself and guess what it worked so stop waiting for approval that's never coming stop listening to people who are less successful than you want to be take control make the lead and prove to yourself you can do it green light baby number nine you've heard this before but this is so true comparison is is the
 
thief of Joy scrolling through someone else's highlight reel is the fastest way to hate your own damn life let me tell you why comparison is a disease and how to cure it we've all done it we've looked at someone else's car or their house or their career or their girl and thought why not me or man they got really lucky what do they do it but here's the thing comparing yourself to others is a losers game because it's never a fair fight you're comparing their curated Picture Perfect moments to the raw unedited life that you live
 
every single day social media is fake even still their success does not equal your failure there's enough room for everybody to win it's abundance mindset I couldn't even imagine growing up in today's social media environment we did so much crazy growing up and I'm just so thankful that we didn't have all this because it might be on the internet somewhere fast forward though I'm guilty of all this as well looking at my peers seeing what they're doing seeing what success they're having but look I use it
 
for fuel I don't let it affect how I feel about myself and about my accomplishments and I learn from what others are doing better than me stop looking sideways focus on your own Journey your own progress and your own W's consistency and confidence that that's how you move forward number 10 take more and bigger risks when you're young if you're in your 20s and you're not swinging for the fences you're wasting the biggest Advantage you have in its time let me break it down when you're young you can afford to take
 
risks you don't have a mortgage you don't have kids you don't have the weight of responsibilities that come later frankly you don't have the weight of your conscience either you don't give a hopefully and that's a competitive Advantage whether it's start a business or investing in yourself or making a bold career move the worst case scenario isn't as bad as you think you recover faster than you expect and even if you fail you'll be 10 steps ahead of the person who didn't try when I bought my first rental property I was terrified
 
had no clue what I was doing what if I lost money what if it all went wrong what if it burned down but taking that risk paid off I got the experience I got a great property I still own that property but even if it hadn't the lessons I learned would have been worth it don't play it safe play with a little reckless abandon you've got a little bit of time now we'll talk about that later but you've got more time than most and you've got less to lose than most use that to your advantage all right that's 10 bombs raw and probably
 
made you a little uncomfortable but if you made it this far you're already winning because most people out there just can't stick with anything long enough to gain any value from it but that's not you and we're not done there are 10 more truth bombs in part two that hit even harder so make sure you're subscribed and share with someone who needs a wakeup call now go take some action and I'll see you in part two
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Title: Raise The Bar Radio Launch
In this episode Seth Bradley unveils his rebranded podcast, Raise the Bar, a bold evolution from The Passive Income Attorney. This show goes beyond passive income, it’s about scaling real businesses, raising serious capital, and leveling up your life. Seth shares his personal journey from big law to real estate empire builder and lays out the podcast's structure, purpose, and powerful call to action.
Highlights:
Rebrand from Passive Income Attorney to Raise the Bar to better reflect the audience: not just attorneys, but all capital raisers, investors, and entrepreneurs
Focus has expanded from passive investing to include business building, capital raising, and deal structuring
Seth’s background: former big law attorney, now securities lawyer, real estate investor, founder of RaiseLaw, Tribevest CLO, and co-founder of multiple startups
Personal story: fired from big law, used it as a catalyst to go all-in on real estate and entrepreneurship
Podcast is for real estate investors, capital raisers, and entrepreneurs ready to level up and ditch limiting beliefs
New podcast structure:
Monday – Million Dollar Mondays: how pros build and scale wealth
Tuesday – RTB Live / Q&A: live shows, events, guest features
Wednesday – Main deep-dive solo or guest interview episode
Friday – 1% Closer: tactical, short-form deal-closer insights
Theme: go all-in, raise your standards, and raise the bar in life and business
Final call to action: subscribe, leave a 5-star review, and share with someone who needs to hear it
Transcript:
Seth Bradley, Esq. (00:05.196)
Welcome to the brand new Raise The Bar podcast with yours truly Seth Bradley. This is the show for real estate investors, capital raisers, and entrepreneurs who are ready to take their game to the highest level. If you've been following me for a while, you know this isn't my first rodeo, but we're making a big shift. And today I'm going to break it all down for you. So first, why the rebrand? Why now?
 
and most importantly, what's in it for you. So let's dive in. So why the rebrand? If you've been rocking with me since the Passive Income Attorney Podcast, first off, cheers to you. Thank you so much. Really appreciate it. It's changed my life for the better, and I hope it's changed for yours too. Our show is all about helping high income professionals escape the golden handcuffs, start building wealth through passive investing, and it was a killer show. Tons of incredible conversations. But over time,
 
I realized something. I wasn't just helping attorneys and I wasn't just talking about passive income. I was teaching people how to build a business, how to raise capital, how to structure deals, and how to build legacy wealth. So I had to ask myself, is my brand serving the people I want to serve? And the answer was clear. It was actually yes, but I needed to go bigger, bolder, more direct, and that's how Raise the Bar was born. This show is all about raising standards, raising capital,
 
and raising the bar on how you build your wealth in your business. I still love and believe in passive investing, but now we're also getting tactical and strategic, providing you with ways to explore active capital raising and entrepreneurship. So you can stop playing small and you can start operating like a real pro. So who am I and why should you listen? I'm Seth Bradley. I'm a securities attorney and a real estate entrepreneur.
 
who has closed billions of dollars in real estate transactions over the past decade plus. I'm a former big law attorney turned boutique securities law firm founder of RaiseLaw, and additionally, I'm the chief legal officer of TribeBest. I'm the co-founder of Klaviss and StackRack Battery Systems, and also the managing partner of Law Capital Partners. I've closed every kind of real estate transaction you can imagine, from house hacking into a duplex, to closing hundreds of syndications and funds. I've built businesses, I've raised millions,
 
Seth Bradley, Esq. (02:29.92)
and worked with some of biggest names in the game. But here's the thing. I didn't start off in this world. I grew up deep in the mountains of West Virginia. No silver spoon, no family connections in real estate or finance, just grit, hustle, and the willingness to learn. And the willingness to take risks that most people were too scared to take. I walked away from the traditional path. I gave up the cushy, multiple six-figure, big law firm job. I broke free from the golden handcuffs and went
 
all in on building wealth through alternative investments, capital raising, and entrepreneurship. And now, I help entrepreneurs just like you do the exact same thing. Who is this podcast for? If you're a real estate investor, a capital raiser, or an entrepreneur, or interested in any of those things, if you're interested in raising capital, structuring deals, building a real business, and raise the bar in your life, you're in the right place. If you're ready to ditch the limiting beliefs,
 
to raise more capital and start thinking like the top 1 % that you are, you belong right here. Let me tell you a quick story. So I was flying high in a big law firm, prestigious law firm, big paycheck, fancy title, all that kind of stuff. But behind the scenes, I was absolutely miserable. I had no control over my time, my future, my life. Then one day I was involuntarily shown the exit. I was fired, just like that. Gut punch.
 
Looking back, it was the best thing that ever happened to me. Because that was the moment I realized, if you're not all in, whether that's a big law firm job, your W-2, whatever it might be, you're going nowhere. That experience forced me to commit 100 % to my own entrepreneurial path. No more safety nets, that was gone. No more playing it safe. So I went all in on real estate, capital raising, entrepreneurship, buying businesses, and I never looked back.
 
And that's what this show is all about. It's about going all in, raising your standards, raising your game, raising the bar. Not just for yourself, but for everybody around you. And if you're ready to level up, stick around because we're about to take things to another level. Raise the bar structure to give you a mix of high impact content, balancing deep dives, expert insights, short tactical takeaways. And here's the quick breakdown. Million Dollar Mondays, Quick Hit Insights.
 
Seth Bradley, Esq. (04:56.288)
how top entrepreneurs, investors, capital raisers make and keep and scale millions. RTB Live, Q &A Tuesdays, guest appearances, top podcast interviews on When I'm on Other People's Shows, webinars, live speaking events, direct audience Q &As, send me your questions. And of course, the main episode will air on Wednesdays. Deep dive solo episodes for high impact guest interviews, breaking down success, capital raising, entrepreneurship.
 
On Fridays, we're going to do the 1 % closer, close out your week, fast-paced, short, taxable episodes, focus on closing deals, raising capital, leveling up to get you to be the top 1 % that you are. As we grow, we'll refine and evolve, of course, but right now, that's the game plan to help you level up fast. If you're ready to stop playing small, start raising the bar on your business and your life, hit that subscribe button, and make sure you don't miss that one show, that one single show,
 
It's going to make a massive impact on your life. And of course, if this has resonated with you, please leave a five star rating review. Share it with someone you love, your acquaintance, your loved one, your family, your friends, someone who really needs to hear it. That's how we grow. That's how we change the game. Welcome to Raise the Bar. Let's go.
 
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Why the ultra-wealthy invest in real estate?
Cheers to freedom.
Full Episode | EP 29 | How Silicon Valley Turned Its Back On Wall Street To Invest In Main Street with Alex Kholodenko
CONNECT | SETH BRADLEY:
Get Started | Download The Freedom Blueprint: http://www.attorneybydesign.com
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In this episode of the Passive Income Attorney Podcast, Seth is joined by Ken Van Liew as they talk about how you can stack, scale and supercharge your investment returns! Ken has built Manhattan skyscrapers, studied under Tony Robbins, and has been responsible for over a billion dollars of commercial real estate construction across dozens of projects that have forever changed the New York City skyline. Learn how you can put your money to work for you, rather than the other way around. Enjoy the episode!
“If you want to create any type of process mastery, you have to mirror and model, but if you don’t set a basis for measuring, you’re not going to get the result that you want.”
HIGHLIGHTS:
Here’s a breakdown of what to expect in this episode:
How Ken got into building Manhattan skyscrapers, the “apex” of commercial developmentHow to transition from W2 engineer to having your own projectsWhy motivation and productivity are the keys to achieve long term successWhy work-life balance is completely unachievableDiscover the Modern Wealth Building FormulaKen’s hot takes on the hottest investments in today’s and tomorrow’s marketAnd so much more!
 
ABOUT | KEN VAN LIEW:
Ken Van Liew started his professional career with a civil design engineering job, twins, and two master’s degrees, underpinned with a six-figure debt and a burning desire to serve others.
Ten years later, he cut the ribbon on the development of a 17-million-dollar, 72,000 square feet, 113-bed assisted living facility. He parlayed this success into a Staten Island waterfront development and began a mastery journey with Tony Robbins. Unfortunately, while attending a Tony Robbins event in Hawaii, his waterfront development was terminated due to the World Trade Center tragedies.
This moment gave Ken time to reflect on where he was, where he wanted to be, and the impact he wanted to have. Alongside the syndication and development of over a billion dollars of high-profile real estate investments, Ken created the Modern Wealth Building Formula as the fastest track to building wealth – a project that has empowered thousands of developers over the last 20 years.
Simply put, Ken is a titan in the world of real estate responsible for over a billion dollars of construction across dozens of projects and has forever changed the New York skyline. In addition, Ken regularly speaks on stages, including NYU Real Estate Institute and the College of Engineering at Rutgers University, and is a best-selling author. Ken is an unsung hero in the world of stage magic, has been married for over 30 years, and is the proud father of three talented and successful children.
 
FIND | KEN VAN LIEW:
Free 45-min Strategy Session: https://strategic.kenvanliew.com/
Free Book: https://my.kenvanliew.com/freebook
Website: www.kenvanliew.com
✈️ CONNECT | SETH BRADLEY:
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Websites:
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Why your fancy degree isn’t enough to make you wealthy.
Cheers to freedom.
Full Episode | EP 43 | Why Doing What the Doctor Ordered is Just What You Need to Build Generational Wealth with Dr. Jeff Anzalone
CONNECT | SETH BRADLEY:
Get Started | Download The Freedom Blueprint: http://www.attorneybydesign.com
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